updated 11/11/2010 8:17:04 AM ET 2010-11-11T13:17:04

INDIANAPOLIS, Nov. 11, 2010 (GLOBE NEWSWIRE) -- Brightpoint, Inc. (Nasdaq:CELL) today announced that it has received the prestigious Green Supply Chain Award from Supply & Demand Chain Executive Magazine.

The 2010 Green Supply Chain Awards recognize companies that are making sustainability a core part of their supply chain strategy, and that are working to achieve measurable sustainability goals within their own operations and/or supply chains, in the areas of Sourcing/Procurement, Fulfillment/Logistics, Operations, Product Lifecycle Management, and other areas of the supply chain. The awards also recognize providers of supply chain solutions and services that are assisting their customers in achieving measurable sustainability goals.

"More and more companies are applying supply chain sustainability principles throughout the full lifecycle of their products. Enablers like Brightpoint that offer solutions for reverse logistics are helping these leading enterprises not only reduce waste in the supply chain but also reducing the amounts of chemicals, materials and substances entering the environment," said Andrew K. Reese, editor of Supply & Demand Chain Executive. "Our team is pleased to be able to include Brightpoint as an enabler in our 2010 Green Supply Chain Awards."

"Brightpoint is pleased to be recognized for our sustainability initiatives," said Brightpoint Chairman of the Board and Chief Executive Officer Robert J. Laikin. "We are honored by this award, as it reinforces our commitment to both community and the environment."

About Supply & Demand Chain Executive Magazine

Supply & Demand Chain Executive is the executive's user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. Additional information can be found at www.SDCExec.com .

About Brightpoint, Inc.

Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing supply chain solutions to leading stakeholders in the wireless industry. In 2009, Brightpoint handled approximately 84 million wireless devices globally. Brightpoint's innovative services include distribution channel management, procurement, inventory management, software loading, kitting and customized packaging, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. The company has approximately 2,700 employees in more than 25 countries. In 2009, Brightpoint generated revenue of $3.2 billion. Brightpoint provides distribution and customized services to more than 25,000 B2B customers worldwide. Additional information about Brightpoint can be found on its website atwww.brightpoint.com, or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).

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