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HeadsUp Entertainment and Don King to Promote International Pay Per View Boxing Event

LAS VEGAS, March 10, 2011 (GLOBE NEWSWIRE) -- HeadsUp Entertainment International Inc. (Pink Sheets:HDUP) is pleased to announce that it has finalized an agreement to host a major championship boxing event with Solengo Capital Advisors and legendary boxing promoter Don King.  
/ Source: GlobeNewswire

LAS VEGAS, March 10, 2011 (GLOBE NEWSWIRE) -- HeadsUp Entertainment International Inc. (Pink Sheets:HDUP) is pleased to announce that it has finalized an agreement to host a major championship boxing event with Solengo Capital Advisors and legendary boxing promoter Don King.  

The event will be held in the 3rd quarter of 2011 and broadcast internationally through Pay Per View. HeadsUp President and CEO Kelly B. Kellner stated, "This represents a major step forward for HDUP as we continue to expand our business model and revenue streams from sports and entertainment opportunities."

Full details on the location and fight card will be announced as they are finalized. 

Forward-Looking Statements:

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of HeadsUp Entertainment International Inc.'s future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: HeadsUp Entertainment International Inc. Investor Relations Kelly B. Kellner (403) 269-9039 Website: www.headsupentertainment.com