updated 3/28/2011 10:17:35 AM ET 2011-03-28T14:17:35

CHICAGO, March 28, 2011 (GLOBE NEWSWIRE) -- Cision, the leading provider of PR software, services and tools for the media and public relations industry, today announced that Seattle Children's Hospital has selected CisionPoint.

Children's is consistently ranked as one of the top 10 children's hospitals in the country by U.S. News & World Report and serves as the pediatric and adolescent academic medical referral center for Alaska, Idaho, Montana and Washington. The hospital works in partnership with Seattle Children's Research Institute and Seattle Children's Hospital Foundation, and serves as the primary teaching, clinical and research site for the Department of Pediatrics at the University of Washington School of Medicine.

The Seattle Children's public relations staff uses CisionPoint to monitor online, print and broadcast media coverage; plan proactive outreach campaigns using the comprehensive Cision Media Database ; and analyze and report on media coverage.

"With CisionPoint we can comprehensively monitor our media coverage, enrich communications with media, and quickly analyze and report on results," said Jennifer Seymour, Director of Public Relations and Social Media at Seattle Children's. "It has given us the tools we need to fine-tune our media relations strategies."

Launched in October 2007, CisionPoint is the standard on-demand PR software platform for its customers worldwide, including Fortune 500 corporations, FTSE 250 companies, global public relations firms, non-profit organizations, universities, and small businesses. Winner of a CODiE Award for Best Online News Service, CisionPoint has been a finalist in digital content and software categories every year since becoming eligible for the competition two years ago. CisionPoint is also the recipient of the Product Development of the Year award for 2010 given by the Data Publishers Association (DPA).

"CisionPoint meets the unique needs of communicators who work in health care," said Peter Granat, President and Chief Operating Officer of Cision North America. "It helps them optimally manage their day-to-day tasks and efficiently monitors the daily flow of information about health and medical issues from social media and 'mainstream' sources. And it offers insights based on the most comprehensive media research about outlets, influencers and journalists who focus on Health and Science."

About Cision

Cision is the leading provider of software, services, and tools to the public relations and marketing communications industry. PR and marketing professionals use our products to help manage all aspects of a campaign – from identifying key media and influencers to connecting with audiences, monitoring traditional and social media, and analyzing outcomes. Journalists, bloggers, and other influencers use Cision's tools to research story ideas, track trends, and maintain their public profiles. Cision AB has offices in Europe, North America and Asia, partners in over 125 countries, and is quoted on the Nordic Exchange with revenue of SEK 1.1 billion in 2010. For more information, visit www.cision.com .

CONTACT:  Andree Beckham
          Vice President, Marketing & Public Relations
          312-873-6434
          andree.beckham@cision.com

© Copyright 2012, GlobeNewswire, Inc. All Rights Reserved

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