updated 4/28/2011 8:46:48 AM ET 2011-04-28T12:46:48

INDIANAPOLIS, April 28, 2011 (GLOBE NEWSWIRE) -- Brightpoint, Inc. (Nasdaq:CELL), a global leader in providing supply chain solutions to the wireless industry, today announced that its subsidiary, Brightpoint North America L.P. ("Brightpoint"), has entered into a distribution services agreement with BuyCell Wireless Group, LLC ("BuyCell"). Under the terms of the agreement, Brightpoint will distribute wireless devices directly to BuyCell's premier Verizon Wireless independent dealers operating across the United States. BuyCell consists of 18 members that are Verizon Exclusive Dealers. Those dealers account for over 2,600 locations across 48 states.

"We are pleased to enter into this new agreement with BuyCell," stated J. Mark Howell, President, Brightpoint Americas. "BuyCell is the nation's largest buying group of Verizon Wireless independent dealers, and we are excited to support their channels with our world-class supply chain infrastructure and distribution capabilities."

"Brightpoint is a leader in the wireless industry," said Ted Benoit, Managing Director, BuyCell Wireless Group. "I am confident in their ability to provide essential support to our members across the country."

About BuyCell Wireless Group, LLC

BuyCell Wireless Group, LLC is a cooperative buying organization dedicated to increasing the competitiveness of its members though joint purchasing and other efficiency-enhancing activities. The membership is comprised of independent wireless retail companies that separately market and sell Verizon Wireless products and services through owned or contracted points of sale nationwide. For more information, visit http://www.buycellwireless.com .

About Brightpoint, Inc.

Brightpoint, Inc. (Nasdaq:CELL) is a global leader in providing end-to-end supply chain solutions to leading stakeholders in the wireless industry. In 2010, Brightpoint handled approximately 99 million wireless devices globally. Brightpoint's innovative services include distribution channel management, procurement, inventory management, repair services and reverse logistics, software loading, kitting and customized packaging, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. Brightpoint has approximately 4,000 employees, as well as a significant number of temporary staff, and a global footprint covering more than 35 countries, including 13 Latin American countries through its investment in Intcomex, Inc. In 2010, Brightpoint generated revenue of $3.6 billion. Brightpoint provides distribution and customized services to over 25,000 B2B customers worldwide. Additional information about Brightpoint can be found on its website at www.brightpoint.com , or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).

Certain information in this press release may contain forward-looking statements regarding future events or the future performance of Brightpoint. These statements are only predictions and actual events or results may differ materially. Please refer to the documents Brightpoint files, from time to time, with the Securities and Exchange Commission, including Brightpoint's most recent Form 10-K and Form 10-Q and Exhibit 99.1, thereto. These documents contain and identify important risk factors that could cause the actual results to differ materially from those contained in or implied by these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements that speak only as of the date these statements were made. Brightpoint undertakes no obligation to update any forward-looking statements contained in this press release.

CONTACT: Brightpoint, Inc.
         Tom Ward
         Investor Relations
         Brightpoint, Inc.
         Carolyn Manco
         Media Relations

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