updated 6/6/2011 10:17:11 AM ET 2011-06-06T14:17:11

SEATTLE, June 6, 2011 (GLOBE NEWSWIRE) -- Winning Brands Corporation (Pink Sheets:WNBD) www.WinningBrands.com, manufacturer of KIND® Laundry Detergent and KIND® Fabric Softener, is making it easier for consumers to discover the company's advanced laundry products online in the USA and to find KIND® at retail locations in the Pacific Northwest. Winning Brands has entered into enhanced distribution arrangements with www.TheHardwareCity.com to identify suitable online communities for KIND® Laundry Products, foster discovery of the advanced laundry solutions through online ordering, and to supply Pacific Northwest retailers with commercial inventory of KIND® Laundry Products, starting in the Seattle area.

The Hardware City is an online hardware store that already carries other Winning Brands products, however, this multi-faceted KIND® initiative is the first of its type between Winning Brands and a distributor. The Hardware City has a new mandate from Winning Brands to actively reach out to various suitable online communities in order to build new awareness of KIND® Laundry Products amongst consumers who are interested in non-standard brands. The online environment has become a powerful resource to consumers who want new choices. The Hardware City also has the new mandate to manage inventory for independent KIND® retailers that will be organized in the Pacific Northwest, with initial special focus on the Seattle area. 

Winning Brands CEO, Mr. Eric Lehner, comments: "The Hardware City is going to be more active than previous initiatives that have involved KIND® – less 'exploratory' and more 'committed' than our previous activity with the brand. We have also built a good supply of inventory, which is now available, for the work to be done in earnest. The KIND brand® is a bit in the background while Winning Brands focuses on the rollout of 1000+ Stain Remover, but that does not mean that we are ignoring it. The conditions are now right for KIND® to receive more attention in partnership with a vendor/distributor that can combine online and retail distribution. Our experience supplying advanced wet cleaning alternatives to dry cleaning facilities has an expertise benefit in the consumer marketplace. With KIND® Laundry Products, we are bringing professional grade quality to the household. The gentleness of our products to skin is much appreciated by people who are sensitive to ordinary detergents/softeners. Despite our quality, the cost per load is competitive with the top national brands. There is still plenty of room in various segments of this market that are interested in something other than a standard national brand. There are also retailers who would like to offer something different. There is no shortage of opportunity here, especially for a spirited small enterprise like us. Even small niches within this huge laundry sector can be worth a lot to a company like Winning Brands. If it were impossible to compete in this arena, then there would only be one major brand. There is always room for creativity at the grass-roots level and there are many distribution niches."

President of The Hardware City, Mr. Sumesh Bhagat, is enthusiastic about the possibilities. He is a computer Software Engineer by profession. Mr. Bhagat explains why this development is noteworthy: "Winning Brands wanted proof that The Hardware City would be able to stick with the program and help drive the brand. The Hardware City has grown consistently since I founded it in 2007, despite the recession. I have a good sense of what can move and why. I am very familiar with SEO issues and am systems oriented. We already deliver quality and value to our customers for a growing number of respected brands. I am going to introduce KIND® Laundry Products to many people online who have never heard of it. There are still lots of harsh detergents out there – I like the approach and theme of a KIND® Laundry Product. I'll find good online niches and will keep on building. There are many people who have unfavourable skin reactions to standard brands. That's a great starting basis – with many more to come."

ABOUT WINNING BRANDS CORPORATIONWinning Brands Corporation is a manufacturer of advanced cleaning solutions, including KIND® Laundry Products, WC 1000+ Stain Remover www.1000Plus.ca alternative to conventional solvents, amongst others. KIND® Laundry Products include detergent, softener and related items that have evolved from expertise in dealing with textile cleaning in the most demanding settings, with an emphasis on gentler effects on clothes, people and the environment than traditional products in the category.

The phrase "World's Most Versatile Cleaning Solution!" and 1000+ Stain Remover are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. Winning Colors/WinningColours and KIND are registered trademarks of Niagara Mist Marketing Ltd.

CONTACT:  Winning Brands Corporation
          11 Victoria Street
          Suite 220A
          Barrie, Ontario
          Canada L4N 6T3
          Tel: (866) 722-3542
          Fax: (705) 737-9793
          Eric@winningbrands.ca
         
          www.HardwareCity.com
          Sumesh Bhagat
          17017 SE Newport Way
          Issaquah, WA 98027
          Tel: (888) 252-4252
          Fax: (206) 495-0842
          admin@thehardwarecity.com

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