updated 4/19/2005 3:30:28 PM ET 2005-04-19T19:30:28

Sears Holdings Corp. and Latina Media Ventures, the publisher of Latina magazine, Tuesday said they would create a new line of apparel, footwear and handbags designed for Hispanic women.

The new line, called Latina Life apparel, is designed by Jones Apparel Group Inc. under the fashion direction of Latina magazine.

It will make its debut at 425 Sears stores this fall, Sears Holdings said.

The brand will be extended to include costume jewelry and other accessories next spring.

Sears Holdings, based in Hoffman Estates, Ill., said the Hispanic market is an important audience for retailers, representing more than 13 percent of the U.S. population.

Sears Holdings, the nation's third-largest retailer, was formed by the acquisition of department store operator Sears, Roebuck & Co. by Kmart Holding Corp. in March.

The companies continue to operate separately under their own names.

© 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

Most active discussions

  1. votes comments
  2. votes comments
  3. votes comments
  4. votes comments

Data: Latest rates in the US

Home equity rates View rates in your area
Home equity type Today +/- Chart
$30K HELOC FICO 2.43%
$30K home equity loan FICO 5.80%
$75K home equity loan FICO 4.54%
Credit card rates View more rates
Card type Today +/- Last Week
Low Interest Cards 13.57%
13.57%
Cash Back Cards 17.91%
17.91%
Rewards Cards 17.15%
17.15%
Source: Bankrate.com