TEL AVIV, Israel — How do you get Mark Zuckerberg's attention? Hit him up near home.
That's the approach one Israeli NGO is hoping to try by raising funds to erect billboards near the Facebook founder's mansion in protest of what it claims is a policy on his social network that permits incitement against Jews.
Shurat Hadin, which says it advocates for Israeli victims of terror, is trying to raise $30,000 via crowdfunding site Headstart to pay for the signs. The campaign called "Zuckerberg don't kill us" kicked off on Sunday.
"When Palestinian terrorists called for the killing of Jews on Facebook, Facebook closed its eyes," the video released as part of the campaign intones while flashing a picture of Zuckerberg closing his eyes.
"Let's put up billboards in his neighborhood in California that display the incitement," it added. "He will also take notice of us — the Jews."
Shurat Hadin claims tens of thousands of requests to delete Palestinian posts that call for murder and terror against Jews have been answered by Facebook with the following response: "We reviewed the page you reported for containing credible threat of violence and found it doesn't violate our community standards."
A representative for Facebook — whose ground rules restrict bullying, harassment and threatening language — was not immediately available for comment.
As of 7:45 a.m. ET, the organization had raised just under $4,000.
A recent wave of Palestinian attacks, mainly stabbings, has claimed the lives of 29 Israelis and injured 289. Some 146 Palestinians have been killed by Israeli fire, of whom 101 are said by Israel to have been attackers, according to The Associated Press.
Israeli lawmakers have also gone after Facebook for allegedly allowing videos instructing users to attack Jews.
During a weekly Cabinet meeting on Sunday, ministers were shown examples from children and youth programs on the official Palestinian Authority television channel featuring kids calling for the murder of Jews, according to Israeli Minister of Strategic Affairs Gilad Erdan.
"I intend to methodically expose the Palestinian culture of incitement among relevant communities around the world," Erdan said in a statement.