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He’s Baa-aack! Yo App Co-Founder Launches Snapchat Rival

For a moment there in June, the Internet was enthralled by the ridiculousness of Yo, a messaging app that lets users do nothing but send a message that says "yo." Now Moshe Hogeg, one of Yo's co-founders, is back with a new Snapchat-like app called Mirage.

Like Yo, Mirage hawks its simplicity of use: A single tap takes a video or photo and sends the message. A camera view appears in the top half of the screen, and contacts pop up at the bottom half. Users can send photos, videos or text messages — and like Snapchat, the messages disappear once they're read. (Or, as the Mirage site puts it, "pics" and "vids" are sent "in a sec.") Mirage seems more serious than its infamous predecessor ... but Yo did raise over $1 million at a valuation of $10 million. So maybe the rest of us are the silly ones?

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-- Julianne Pepitone