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Target Gets Aggressive with ‘Price Matching’ Against 29 Rivals

With less than three months until Christmas, retailers have their game face on with perks for shoppers to work into their holiday shopping strategies.

Target unveiled a new "price-matching" policy that begins Oct. 1. Unlike last year, purchases on Target.com will now be eligible for price matching with 29 competitors, up from five last year.

The retailer is also expanding the time frame in which customers can take advantage of a price match on a product to 14 days for products bought both in store and online.

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Here’s the complete list of competitors that Target will now match prices with:

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Amazon.com, Babiesrus.com, BedBathBeyond.com, Bestbuy.com, BN.com, Buybuybaby.com, Costco.com, CVS.com, Diapers.com, DicksSportingGoods.com, Drugstore.com, Gamestop.com, JCPenney.com, Kmart.com, Kohls.com, Macys.com, Newegg.com, Officedepot.com, Petco.com, Petsmart.com, Samsclub.com, Sears.com, SportsAuthority.com, Staples.com, Target.com, Toysrus.com, Ulta.com. Walgreens.com, Walmart.com and Wayfair.com.

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This is the first time Target is willing to price match with membership club competitors Sam's Club, owned by Wal-Mart, and Costco.

The sweeter price-matching policy comes as industry analysts have issued several ho-hum holiday sales forecasts. These estimates paint a picture of mediocre sales growth below historical averages.

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The economy is improving, but a volatile stock market and sluggish income growth are likely to weigh on high- and low-income consumers.