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Mother of missing daughter holds 'Missing Person Day' to help support families with missing loved ones

Keeshae Jacobs was last seen the night of September 26, 2016 in Richmond, Virginia. The Richmond Police Department suspects foul play in her disappearance.

In July 2022, Dateline NBC launched a new podcast series called Dateline: Missing in America. In episode 3, Josh Mankiewicz reported on the disappearance of Keeshae Jacobs.

You can listen here:

And click here to follow and listen to Dateline: Missing In America wherever you get your podcasts.


In 2016, Keeshae Jacobs was working various jobs in Richmond, Virginia and living with her mother, Toni Jacobs, to save money. Keeshae, then 21, wasn’t certain what she wanted to do yet, according to her mother, but she was a hard worker and took pride in earning her own money.

Keeshae Jacobs
Keeshae JacobsRichmond Police Department

“She wasn’t one to ask me for money. She was happy with her life,” Keeshae’s mother Toni told Dateline. “She was always a person who stayed home. She really wasn’t one to go out to the clubs.”

On September 26, 2016, Keeshae texted her mother to say she was going to spend the night at a friend’s house. Keeshae said she’d be home the following day, according to Toni.

“Since she’s 21 years old, I didn’t ask which friend she was going to,” Toni told Dateline. “Again, she’s 21, so I tried not to pry too much.”

The following day, a Tuesday, Toni was at work and anticipating a phone call from Keeshae to let her know she’d gotten home.

“Normally, she would have called me around 11:00 a.m. or 12:00 p.m., because that’s my lunch break,” Toni told Dateline. “When she didn’t call, I got worried and started calling her.”

Toni says Keeshae’s phone was going straight to voicemail, so she called home to ask Keeshae’s older brother, Deavon, if he knew where his sister was. He hadn’t heard from her since the night before.

Keeshae Jacobs, left, with her brother, Deavon.
Keeshae Jacobs, left, with her brother, Deavon.Help Find Keeshae Jacobs Facebook Page

Toni’s concerns grew when she got home from work that evening to find Keeshae still had not come home. Toni called Keeshae’s friends; nobody had heard from her. Toni told Dateline she went to sleep, but woke up around 1:00 a.m., too frantic to rest.

“I went to her friends’ houses, knocked on their doors, and asked if they knew where Keeshae was. Nobody knew. So I drove straight to the police precinct and reported her missing,” Toni said.

While the Richmond Police Department asked the public for help locating Keeshae, Toni says she and her friends went door to door in their neighborhood, asking people if they knew where her daughter was. That’s when she says the friends who told her they were with Keeshae the night she disappeared, told her a new piece of the timeline.

According to Toni, Keeshae’s friends told her they dropped Keeshae off that night in the Church Hill neighborhood, about 10 minutes away from her house. Keeshae said she was going to meet someone, the friends told Toni, but they didn’t know who the person was.

The Richmond Police Department did not respond to Dateline’s request for comment by Monday evening, but Toni says detectives were able to speak to the unidentified person during the course of the investigation. Toni added that Richmond Police have gone to great effort to search for her missing daughter.

“Police said they went door to door to talk to people, as well,” Toni said. “And they took dogs out to search for Keeshae. But they didn’t find anything.”

Toni told Dateline that police have not found Keeshae’s cell phone, ID, or the small bag of clothes she had with her for her overnight stay.

Just a few months after Keeshae disappeared, tragedy struck the Jacobs family again, when police found Toni’s son, Deavon, shot to death at a nearby motel. He was only 25.

The day after Deavon’s murder, police arrested 39-year-old James Henshaw in connection with his death. A jury found Henshaw guilty of second-degree murder in February of 2018. He has yet to be sentenced.

Toni told Dateline that having her only daughter missing, and her only son murdered within the span of four months has been unimaginably difficult. She credits the support of the Richmond Police Department and the Richmond community for making it through.

“The social media following -- and all the friends and new people I’m introduced to who have followed my case -- it’s been amazing,” Toni told Dateline. “A lot of people don’t have that kind of support.”

Fourteen months after Keeshae disappeared, the Richmond Police Department said in a press release that they suspect foul play in her disappearance.

Keeshae Jacobs
Keeshae JacobsHelp Find Keeshae Jacobs Facebook Page

“Keeshae’s family understands the scope and magnitude of this investigation,” said Major Crimes Detective William Thompson said in the press release. “This is not a young lady that just decided to run away or move to another state, it is not her character to not call her family or friends in 14 months when she would reach out to them every day.”

“Detectives have worked diligently in an effort to locate and find Miss Jacobs,” Det. Thompson added. “We hope that publicizing our belief that she was met with foul play might prompt others to come forward with information that will help solve this case.”

Toni told Dateline she has also partnered with the Richmond Police Department and Richmond Mayor Levar Stoney to put together Missing Persons Day each April since Keeshae disappeared.

Image::|Richmond Police Department
Missing Person Day in Richmond, Virginia
Missing Person Day in Richmond, VirginiaRichmond Police Department

“Hundreds of people come out and get information on how to prevent others from going missing,” Toni told Dateline. “So it’s educational, but it’s mostly about supporting other families. I know everyone doesn’t have the support system that I have, so I started it so those people know other people are going through the same thing. I give them my number and say they can call me if they’re having a rough time. I just want to help.”

“We are here to support Ms. Jacobs and others who are missing loved ones,” said Richmond Police Department’s Major Sydney Collier in an April 2017 press release. “As a Department, we want to provide guidance and assistance to anyone whose friends or family members go missing. In turn, this helps our officers get the information they need to bring those loved ones home.”

Although the two year anniversary of Keeshae’s disappearance is approaching, Toni told Dateline she believes her daughter is still alive.

“When my son got murdered, I kind of knew it. And I felt it. I don’t feel like that. I might be in denial, I’m not going to lie. But I don’t feel it,” Toni told Dateline. “Somebody has got my baby. We were so close. Even if she was mad at me, she would call me and tell me where she is at. Whoever has her, is holding her against her will.”

Through her work with the police, and by keeping her daughter’s name present on social media, Toni says she is “not going to stop fighting until Keeshae is found.”

“She was my baby. I just love my daughter to death. And I just want her home,” she said.

Keeshae Jacobs is 5’3”, weighs approximately 100 lbs., with brown hair and brown eyes. She was last seen wearing black basketball shorts, pink and black Nike basketball shoes and a pink scarf. She has tattoos on her right foot, right leg and right hand of a leaf, paws, and a flower, respectively. If you have any information on Keeshae’s whereabouts, please call Major Crimes Detective William Thompson at (804) 646-3925 or Crime Stoppers at 780-1000. You can also text Crime Stoppers at 274637, using the key word “ITip” followed by your tip. Both Crime Stoppers methods are anonymous.