Even the long-awaited Super Bowl ad from conservative group Focus on the Family came with a punchline Sunday night.
The 30-second "Celebrate family, celebrate life" ad starring Heisman winner Tim Tebow ended with him tackling his mom as she tells of how she nearly lost him during her pregnancy. The pair jokes that they have to be "tough" with all the family has been through.
The commercial sparked debate before it was even broadcast, and some groups called for CBS not to air it.
The ad is the first such advocacy ad to appear in television's most-watched broadcast.
It sends people to Focus on the Family's Web site, which tells more of the Tebows' story and offers a more straightforward antiabortion message.