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ColdFire Brand to be Featured on the Discovery Channel

/ Source: GlobeNewswire

CLEARWATER, Fla., Aug. 30, 2010 (GLOBE NEWSWIRE) -- OmniReliant Holdings, Inc. (OTCBB:ORHI) announces that OmniResponse, Inc., the wholly- owned consumer products enterprise of OmniReliant Holdings, Inc., has gained accelerated growth of its ColdFire® brand with the execution of new distribution agreements, vendor agreements, retail sales orders along with sales made on its website at .  

The ColdFire® product is a non-toxic, easy-to-use, liquid spray that safely extinguishes flames from various types of fires and leaves the surface cold to the touch. After the ColdFire® product was recently featured on the season premier of PitchMen , a popular TV series on the Discovery Channel, the product's web sales increased by more than 3,500% while web traffic increased by 1,400% compared with the respective web sales and web traffic from the week prior.

In the episode, Anthony "Sully" Sullivan ignited himself on fire with flames from a blow-torch, and then drenched himself in the ColdFire® product to extinguish the flames. "I never thought I would set myself on fire for anything, ever! But after working with ColdFire®, I knew I would be safe. If my demonstration saves one person from being burned, then it was worth it," said Sully.

Since the show's airing, OmniResponse has signed a major distribution agreement with a company that will represent and pitch the products for distribution to supermarket chains across the US.  This distribution agreement has already led to six new vendor agreements with major supermarket chains. In addition, we have already received purchase orders from major retailers including Wegmans Food Markets, Weis Supermarkets and Chefs Catalog.

Robert J. DeCecco, CEO of OmniReliant Holdings, Inc., said, "Collaborating with Anthony Sullivan on the PitchMen series has once again proven to create strong brand awareness for our products, leading to increased sales growth. Because of our history of success with this type of brand-in-entertainment marketing, we will continue to work hard identifying opportunities like the PitchMen series to build brand awareness for the products we represent."

The Omni DualSaw™ was featured on Season 1 of PitchMen last year. That episode, as well as this year's season premier featuring ColdFire®, will be re-aired several times this season. OmniResponse believes that sales and interest will further expand for both products.

About OmniReliant Holdings

OmniReliant Holdings is a holding Company that has company subsidiaries that utilizes DRTV, live shopping and internet to build brands. The Company, through its subsidiaries, engages in the creation, design, distribution, and sale of affordable products available to U.S. and international consumers. The Company successfully markets its products through various direct response formats, live shopping networks, ecommerce, direct mail, and traditional retail channels.

The corporate offices of OmniReliant are located 14375 Meyerlake Circle Clearwater, Florida 33760. OmniReliant questions may be addressed to Robert J. DeCecco, CEO, at 727-230-1031. For further information visit .

The OmniReliant Holdings, Inc. logo is available at

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CONTACT: OmniReliant Holdings, Inc. Media Contact: Diana M. Weber 727.776.6768