NEW YORK, Feb. 1, 2011 (GLOBE NEWSWIRE) -- If the sight of 35 vibrant women all dressed in red gowns doesn't give pause, then the message behind their fashion statement will make people stop. The women are the vanguard for the National Wear Red Day, and their message is to raise public awareness of heart disease as the #1 cause of death among women.
A photo accompanying this release is available at
The women are all employees of EHE International, a leader in preventive health care for nearly a century. 2011 marks the eighth consecutive year they have donned their red dresses and gathered for the official EHE photo to help educate Americans about this deadly disease. And each year their mission, as well as the public's response, increases.
The ladies' silk-and-satin statement is stylish and fashionable but the real beauty of the red dress is its symbol of the importance of maintaining a healthy heart. This year National Wear Red Day is February 4th and everyone is encouraged to join in the life-saving cause by showing off their own favorite red dress, shirt or tie.
The EHE International campaign began in 2004 and has expanded from New York to Texas. In addition to the photo, EHE International provides heart screenings and health checkups. EHE is the only company in the United States to offer this comprehensive service to their female staff.
The 2011 "class" photo was taken at the Metropolitan Opera in New York where the setting complements the beauty and glamour of the EHE International women. The red gowns they wear represent the seriousness and severity of heart disease.
According to the American Heart Association, as many as 35 percent of all deaths among women are caused by heart disease, and more than one in three female adults has a form of cardiovascular disease. "One of the most important steps that women can take in order to properly care for their hearts is learning their risks for heart disease," said Deborah McKeever, president of EHE International. "Wearing a red dress or red tie is not just about being fashionable; it is a powerful proclamation that women in America are taking responsibility for their heart health." McKeever said EHE International encourages all its employees regardless of gender to celebrate the campaign by wearing an item of red clothing on February 4th and by donating proceeds for every Red Dress pin sold.
A window display featuring EHE International women's photograph and other National Wear Red Day features will be located at 10 Rockefeller Center in New York City throughout the month of February.
About EHE International
EHE began in 1913 with the first medical center designed to prevent disease and not just to treat it. Its clinical protocols are specifically designed for the early detection of preventable disease and its associated risk factors, supported by robust personal coaching and wellness tools and resources, and its industry leading educational and social engagement platforms. The company is well-known for its corporate-sponsored employee benefit, "EHE & Me," a patient-centered approach to preventive care and life-style management programs specifically designed for integration into self-funded employer-sponsored medical plans. For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York 10020; 212.332.3705; www.EHEandMe.com.
The EHE International logo is available at
About National Wear Red Day
EHE International has helped celebrate this campaign with all of their employees, regardless of gender, wearing an item of red clothing on February 4th and donating the proceeds for every Red Dress pin sold. For additional information, please visit http://www.nhlbi.nih.gov/health/hearttruth/wrd/.
The photo is also available at Newscom, , and via AP PhotoExpress
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