A Melbourne Metro public safety announcement has taken the Internet by storm. "Dumb Ways to Die" snagged the top spot on Visible Measure's Viral Video Chart, a measurement of online video views, with 18 million views, twice the number of the second place video, "LeBron's Day" from Samsung.
"Dumb" is an understatement. Paired with a catchy jingle, animated characters die in the video in various ways, including taking their helmets off in outer space, poking grizzly bears and getting asphyxiated in a dryer. The campaign got its own website, Tumblr blog with animated gifs and a YouTube channel, along with radio and TV spots — all this to remind Melbourne drivers to stay off the Metro tracks.
Who says safety can't be funny? Watch the video:
Other popular videos included Rovio's "Angry Birds Star Wars," Nintendo's " Wii U " and a second video by Samsung, "Overly Attached Computer."