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THE LID: And Then There Were 13...

Welcome to The Lid, your afternoon dose of the 2016 ethos…
Image: Republican Presidential Hopefuls Address Faith And Freedom Summit In D.C.
WASHINGTON, DC - JUNE 19: Louisiana Governor Bobby Jindal leads a prayer for victims of the Charleston shooting during the "Road to Majority" conference June 19, 2015 in Washington, DC. Conservatives gathered at the annual event held by the Faith & Freedom Coalition and Concerned Women for America to discuss politics and address current events. (Photo by Alex Wong/Getty Images)Alex Wong / Getty Images

Welcome to The Lid, your afternoon dose of the 2016 ethos… Ahead of his official announcement, Bobby Jindal released a hidden video showing him tell his children that he would run for president. Because, you know, secretly recorded videos always work out sooooooo well for presidential candidates.

THE LID: JUNE 24, 2015

’16 AT 30 THOUSAND: Louisiana Gov. Bobby Jindal officially entered the 2016 presidential contest on Wednesday polling at less than 1%, according to the latest NBC News/Wall Street Journal poll. Campaign aides indicate one way Jindal will look to break out of the 2016 basement is with a “fearless” message. No one can say that Jindal has been shy recently when it comes to using harsh rhetoric, and that’s only going to get more amped up now that he’s an official candidate. Even before his announcement, Jindal piled on Rand Paul, saying last month that the Kentucky senator is “unsuited to be commander-in-chief.” He drew headlines back in February when made similar comments about President Obama while standing just outside the White House.

Certainly, Jindal has an impressive resume and biography, and his Indian-American heritage adds diversity to the GOP field. But, baring a major shuffle that catapults him from the bottom of the pack, his biggest impact may be his contributions to what is shaping up to be a nasty, negative primary race. It’s one thing to have showman Donald Trump going around calling Jeb Bush a joke. It’s another to have a sitting governor -- the 13th GOP candidate to enter the race -- lobbing fireballs on policy, social issues and the future of the GOP.

POPPING ON NBC POLITICS

Louisiana Gov. Bobby Jindal announced that he’s officially in the race for the GOP nomination.

HIllary Clinton will skip the Netroots Nation organizing conference next month due to a scheduling conflict, msnbc.com reports.

President Barack Obama announced that the government will no longer threaten to criminally prosecute families of American hostages who pay ransom to get loved ones back from such groups as ISIS.

NBC’s First Read writes that trade policy could end up being Obama’s biggest bipartisan achievement.

And ICYMI: South Carolina Sen. Lindsey Graham recounted to NBC’s Kelly O’Donnell how Sunday service at Charleston AME helped him conclude that the Confederate flag needed to be removed from the state capitol.

CAMPAIGN QUICK READS

WALKER: “If the Supreme Court strikes down the Obama executive overreach, we will not bail out Obama at the expense of the American people. We will not set up state exchanges under the rules of Obamacare,” the Wisconsin governor wrote an op-ed on CNN ahead of the Supreme Court’s forthcoming Obamacare decision.

WEBB: In a Facebook post, he wrote “we should also remember that honorable Americans fought on both sides in the Civil War, including slave holders in the Union Army from states such as Missouri, Kentucky, Maryland and Delaware, and that many non-slave holders fought for the South.”

CLINTON: Per the New York Times:She is getting backlash for saying “all lives matter” while addressing an African-American church near Ferguson, Missouri, on Tuesday.

JINDAL: Five things you should know about the Louisiana governor, via NPR.

FOR THE RECORD…

“By the way, our grandchild is the smartest grandchild in America.”

-- Former President George W. Bush bragging about his grandchild today. Hillary Clinton joked similarly about her granddaughter in a speech Tuesday.

TOMORROW’S SKED

Fresh off his 2016 announcement, Bobby Jindal visits New Hampshire.

Mike Huckabee, Ben Carson and Rick Santorum all campaign in Iowa.

Marco Rubio address an Americans for Prosperity convention in Manchester, NH.