Sure tamales go back centuries in Mexico's history, but don’t call them a thing of the past.
McDonald’s found out the hard way this week when it posted an ad on its Facebook page promoting a new burrito as part of its offerings.
The post has since been removed, but the San Antonio Express-News caught an image of the posting and comments before the posting was taken down and then posted it to Twitter.
The ad translates to English "Tamales are of the past." Then, skewering the traditional dish that traces to the ancient people of Mexico just a little more, the ad boasts that the McBurrito comes unwrapped _ as if the corn husk often used to wrap a tamal could be simply discarded like _ uh, well, a used tamal wrapping.
McDonald's treatment of tamales had some tamales fans steaming (that's how tamales are usually cooked.) Critics insulted the food of McDonald's in return and threw in some digs at the U.S. food chain.
The timing of the ad wasn't the best either. Monday, when comments were posted., was the Día de la Candelaria, a celebration that includes eating tamales. ¡Ay Dios mío!