Forget bust measurements or sashaying down the catwalk — the latest trend for beauty queens in Peru is denouncing violence against women.
More than 20 women hoping to represent Peru in November’s 66th Miss Universe Competition in Las Vegas recited jarring statistics about trafficking, victimization and harassment targeting women in their home country, Peru.
Typically, Miss Peru contestants are required to announce their physical measurements during the pageant, but these hopefuls took the time to bring attention to a much a higher cause.
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“My name is Camila Canicoba and I represent the department of Lima. My measurements are: 2,202 cases of femicide reported in the last nine years in my country,” said the first contestant live on Peruvian television Sunday night.