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Mark and Donnie Wahlberg to open Wahlburgers restaurant

Mark Wahlberg.
Mark Wahlberg.Mario Anzuoni / Reuters file

This post does write itself: as you can see from the headline, the brothers Wahlberg are opening a new restaurant called Wahlburger. And yes, it's going to be a burger place!

They've tapped brother Paul to be chef and the 120-seat restaurant is due to open next spring at Hingham Shipyard, across from Alma Nove, a restaurant the brothers already own in the Massachusetts town.

Personally, this idea seems so kitsch it's perfect. If I'm ever in the Hingham area, I'll take a cheeseburger, please. Until then, Wahlbergs, say hi to your mother for us.