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Adam Levine's alleged cheating DMs with model become viral meme

Sumner Stroh posted a TikTok where she alleged she had an affair with the Maroon 5 star. He denied the affair but said he "crossed a line."
Image: Adam Levine
Adam Levine and Maroon 5 perform in Sao Paulo on March 1, 2020.Mauricio Santana / Getty Images file

Adam Levine's alleged Instagram direct messages to a model have become the internet's latest meme, with many people both criticizing and mocking the Maroon 5 singer for being "cringe."

The "Adam Levine Cheating Scandal" meme first went viral earlier this week after Instagram model Sumner Stroh posted a TikTok alleging that she had had a yearlong affair with him, according to meme database Know Your Meme.

After their communication ended, Stroh alleged Levine had asked her if he could name his child after her. Levine is reportedly expecting his third child with model Behati Prinsloo, to whom he has been married since 2014.

Stroh, who did not immediately respond to a request for comment, shared screenshots of the alleged exchange. Her TikTok has amassed 1.5 million likes in two days.

Levine addressed the allegations in an Instagram story Tuesday. He denied the affair but said he "crossed a line during a regrettable period in my life."

A spokesperson for Levine did not immediately respond to a request for further comment Thursday.

The internet has continued to zero in on some of the alleged messages, which according to screenshots shared by Stroh read, “It is truly unreal how f------ hot you are.”

Many couldn't get past the way in which Levine allegedly flirts.

"the most embarrassing thing about adam levine cheating, even more than the cheating, is the insanely cringe flirting," one person tweeted.

"like man you were named sexiest man alive at a point and you have zero game???? pathetic," the person added.

After Stroh’s TikTok went viral, several more women went public with claims that Levine had DM’d them.

Levine has not publicly addressed the other allegations, and a spokesperson for the musician did not immediately respond to a request for comment.

A screenshot of Levine allegedly writing “I may need to see the booty” in a message to a woman also circulated online, according to Know Your Meme.

Know Your Meme identified several reactions in particular that garnered the most attention online, including a tweet from one user who posted a picture of Captain Barbossa from "Pirates of the Caribbean" with "I may need to see the booty" as the text.

"me at the hippie grocery store checking to see if they have those cheddar snacks I like," one Twitter user wrote, sharing the alleged screenshot that has circulated online.

Another Twitter user quipped: "i think we can all agree that 'i may need to see the booty' is something we should carry with us from this adam levine scandal, it is truly a gift and we need to incorporate it into the lexicon."

Meanwhile, others made jokes about the alleged "truly unreal how f-----g hot you" are message.

"me vs the hot pocket i just made," one person tweeted.

A meme account on Instagram shared the alleged screenshot and wrote, "Nobody:

Me @ the MacBook on my lap"

CORRECTION (Sept. 22, 2022, 2:20 p.m. ET): An earlier version of this article misspelled the name of a “Pirates of the Caribbean” character. He is Captain Barbossa, not Barbosa. The article also misstated who allegedly received the message, “I may need to see the booty.” It was another woman, not Sumner Stroh.