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Build-A-Bear releases line of 'adult' bears for 'After Dark'

The "After Dark" collection includes bears drinking wine and wearing little more than boxers.
Build-A-Bear has launched a line of bears aimed at adults.
Build-A-Bear has launched a line of bears aimed at adults.Build-A-Bear

Build-A-Bear, the teddy bear and other plush animal retailer, has released a line of adult-themed bears labeled its "After Dark" collection.

The "After Dark" collection, which debuted just in time for Valentine's Day, requires visitors to its website to ensure they're 18 years old or older before they access the site.

"Who said stuffed animals were just for the kids? Why should they get to have all the fun? The Build-A-Bear stuffed animal gift collection has something for everyone — including stuffed animals for adults who are just kids at heart," a promo on the site reads.

The bears don't appear to cross the line into overtly raunchy. Most of them are holding wine, dressed in nothing but boxers or wearing shirts that declare "I Want to Take You Out."

When the cursor hovers over a bear on the website, the outfit disappears, revealing a regular teddy bear sans clothing.

In addition to the Valentine's Day adult-themed bears, Build-A-Bear, which was launched in 1997, offers plush animals from a variety of collaborations with brands like "Star Wars" and the Nintendo game "Animal Crossing."