Just announced: Amazon Prime Day 2025 — what we know so far

It’s the moment Prime members have been waiting for: Amazon officially announced that it’s hosting Prime Day 2025 this July. The exclusive sale is back for its eleventh year, and while we don’t know the exact dates yet, one thing is for sure: Prime Day will offer some of the best deals of the season on products across categories like tech, beauty, wellness, home and kitchen. You won’t want to miss this massive, multi-day sale, especially if tariffs impact your budget.

I’ve been covering Prime Day for NBC Select since 2020, so I’m well-versed in every aspect of the sale. I’ll continue updating you as I learn more about what to expect — below is all the information we have so far.

SKIP AHEAD When is Prime Day 2025? | Do you need to be a Prime member to shop? | Can you shop early Prime Day deals? | Early deals you can shop now | What are the best deals to shop? | What is Amazon Prime? | Is Prime Day twice a year? | What countries are participating in Prime Day? | Why trust NBC Select?

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Prime Day 2025 is happening this July. Amazon has not announced the exact dates yet. Typically, the sale is after the 4th of July and is multiple days long.

Yes, only Prime members get access to Prime Day deals. You can sign up for a Prime membership on Amazon’s website or app. New members get a 30-day free trial — Amazon automatically charges you for your Prime membership once the free trial period ends.

Yes, Prime members can shop for early deals as the event approaches. The best way to stay updated about early Prime Day deals is to download the Amazon app, which can notify you about sales in real-time.

Vitamix 5200 Blender

Vitamix makes some of the best-rated appliances on the market and this blender from the brand’s Legacy Series line is no exception, topping our roundup of the best blenders. The 5200 blender has 10 different speed levels and hardened stainless-steel blades to blend tough ingredients, according to the brand. The self-cleaning 64-ounce container is handy for blending large batches of smoothies, soups, sauces and more.

Vitamix E310 Blender

If you’re looking for a more affordable blender, the Vitamix E310 from the Explorian series is a great option. Like the 5200, the E310 also has 10 different speed levels and stainless-steel blades with a smaller 48-ounce container. Former social commerce editor Sadhana Daruvuri uses this blender to add more fresh fruits and veggies and reduce processed foods from her diet. Read more about her experience with the blender here.

Fullstar Food Chopper

If you spend a lot of time in the kitchen meal-prepping, save your time and energy with this TikTok-viral food chopper, which was featured in our roundup of the most useful problem-solving kitchen gadgets on Amazon. The four interchangeable blades make it easy to slice and dice vegetables into the large catch tray, according to the brand. It also comes with a cleaning brush, scrapers and a finger guard.

Eucerin Face Immersive Hydration Night Cream

This night cream was recommended to us by a board-certified dermatologist in our roundup of the best drugstore moisturizers. It has hyaluronic acid and glycerin to target fine lines and wrinkles and hydrate the skin. It is suitable for all skin types including those with sensitive skin, according to the brand.

Olay Regenerist Micro-Sculpting Cream

This moisturizer was also featured in our roundup of best drugstore moisturizers as a great option for mature skin. It has hyaluronic acid, niacinamide and peptides to hydrate and strengthen the skin barrier. NBC Select editorial projects manager Rebecca Rodriguez appreciates the gentle formula and noticed a brighter, more even skin tone with repeated use.

Secura Electric Wine Bottle Opener

There’s nothing worse than trying to uncork a glass of wine without the right tool. This electric wine bottle opener makes this task effortless and is an excellent gift for anyone who loves wine. It removes corks in seconds and can open up to 30 bottles on a single charge, according to the brand.

Pink Miracle Shoe Cleaner Kit

Everybody has at least one pair of white shoes, but keeping them clean can be a chore. This cleaning solution is ideal for removing tough stains and grime from your shoes. It has saddle soap, gentle oils and conditioners, and only a few drops are needed, according to the brand. It works on all washable fabrics including suede, canvas and vinyl, and comes with a bristle brush.

Zojirushi NS-TSC10 5-1/2-Cup Micom Rice Cooker

Rice is hard to prepare and when it’s cooking on the stovetop, it’s easy to forget. A rice cooker makes the process consistent, reliable and quick. The Zojirushi rice cooker was recommended to us by all of the culinary experts we spoke to in our roundup of the best rice cookers. This smart rice cooker uses “fuzzy logic” to make small adjustments to cook the ideal rice and comes with a reheat option to keep the rice warm for several hours, according to the brand.

Products across all shopping categories are on sale during Prime Day, but shoppers won’t know exactly what’s available until the event starts. The best deals tend to be on Amazon-owned technology like Echo, Fire, Blink and Ring devices, small home and kitchen appliances, beauty products, apparel and back-to-school supplies. You’ll also be able to shop Amazon’s Lightning Deals, flash sales that give shoppers a short window to purchase limited quantities of specific products.

Looking at Prime Day bestsellers from previous years can give you a sense of the traditionally discounted items. Here are a few items I recommend keeping a close eye on — they were all NBC Select readers’ favorite deals during Prime Day 2024.

Amazon Prime is the retailer’s loyalty program. A standard membership costs $139 a year or $14.99 a month, and new members get a 30-day free trial. Amazon also offers two types of discounted accounts: Prime for Young Adults, which is $7.49 a month for those 18 to 24 years old, and Prime Access, which is $6.99 a month for those who qualify for certain government assistance programs.

Benefits of a Prime membership include access to shop Prime Day deals and free, fast shipping, like free two-day, one-day and same-day delivery. Prime members also get a handful of streaming and entertainment perks, plus they can order groceries online through Whole Foods or Amazon Fresh and sign up for a free Grubhub+ membership.

Since 2022, Amazon has hosted two Prime Day-level events: Amazon Prime Day in July and Prime Big Deal Days in October. So far, the retailer has only confirmed this summer’s Prime Day. We likely won’t find out if it’s hosting Prime Big Deal Days until after July’s event.

Over 20 countries are participating in Prime Day 2025, including Ireland for the first time. Prime members in the following countries will be able to shop: Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, India, Ireland, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the United States and the United Kingdom.

I’m a reporter at NBC Select who has covered Amazon since 2020. In addition to numerous sales stories, I wrote NBC Select’s history of Amazon Prime Day and Prime membership guide. For this article, I researched Prime Day 2025 and reviewed information from Amazon press releases.

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