Black Friday deals are still live over the weekend, which means retailers are offering significant deals on just about everything, including Apple products. You’ll also find sales on tech, TVs and laptops, many of which run through Cyber Monday. Below, I’m sharing details on the best Apple deals you can find, including steep discounts on its watches, earbuds and more.

I cover the biggest sales of the year as a writer for NBC Select, so I know how to find deals that are actually worth buying. I’m also the team’s tech reporter — I test wireless earbuds, fitness trackers and over-ear headphones regularly, and follow Apple as a company very closely. I combed through thousands of available discounts to find the best Black Friday Apple deals — each one I recommend below is highly rated and 20% off or more. When possible, I ran deals through price trackers to make sure they’re at their lowest price in at least three months or lowest price ever. I’ll frequently update this list throughout the weekend.

Selected.

Best AirPods deal

Apple AirPods 4

$79.00

$129.99

Walmart

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Best Apple Watch deal

Apple Watch SE 3

$199.00

$249.00

Amazon

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Best MacBook deal

Apple MacBook Air 13-in (M4)

$799.00

$999.00

Best Buy

Learn more

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Best Black Friday Apple deals

4.7-star average rating from 45,695 reviews on Amazon

I put this AirTag in my checked bag whenever I travel, and it’s helped me keep track of it many times. You can use Apple’s Find My app to pinpoint the precise location of the AirTag, or in my case, my luggage. You can learn more in our Apple AirTag review.

4.4-star average rating from 2,097 reviews on Amazon

The new AirPods Pro 3 have some serious upgrades over the previous version, including better noise cancellation, battery life and water- and dust-resistance, and this is the first time they are on sale. They come with five eartip sizes in the box, so you can find your ideal fit more easily.

4.5-star average rating from 30,098 reviews on Amazon

These AirPods 4 don’t have noise cancelling, but are otherwise the same as the version above, with a comfortable, semi-open fit and lightweight design. They come with a compact charging case and get up to five hours of battery life on a single charge (the case adds 25 more hours of battery life).

These headphones are excellent for sound quality, noise cancelling and transparency. NBC Select editorial projects manager Rebecca Rodriguez has used them for years — they make her music and shows really pop. They also come in five colors.

4.5-star average rating from 30,098 reviews on Amazon

These are one of the few semi-open earbuds with noise cancelling, and it’s impressive. They don’t have rubber eartips, so your ears are slightly open to the world around you, but the noise cancelling does an impressive job of quelling chatter, air conditioners and plane noise, in my experience. You can learn more in my Apple AirPods 4 ANC review.

4.8-star average rating from 340 reviews on Amazon

The Apple Watch SE 3 feels like a steal considering how it has most of the same features as a Series 11 watch (at a fraction of the price). Improvements over the previous model include an always-on display, better battery life, fast charging, a built-in speaker and generally faster performance; the list goes on.

4.7-star average rating from 966 reviews on Amazon

The Apple Watch Ultra 3 launched last month so, naturally, the previous Ultra 2 is on sale right now. It’s still an excellent option, with a large, bright screen, durable titanium body and water resistance up to 100 meters. It also gets up to 36 hours of battery life, more than every other Apple Watch (outside the new Ultra 3).

This might be the last time to snag the Apple Watch SE (2nd Gen) at such a steep discount. The Apple Watch SE 3 has been out for a few months, and the brand is transitioning to that model over this one. Still, this SE (2nd Gen) is an excellent first smartwatch for any Apple user looking for accurate health, sleep and fitness tracking.

The new Series 11 has a few upgrades that make it stand out over the Series 10, namely, the battery life has been improved to up to 24 hours (up from 18). Other improvements include better scratch resistance and 5G LTE (when you buy the cellular version). This is the first time it’s on sale since it launched earlier this year.

4.8-star average rating from 3,918 reviews on Amazon

This MacBook Air is already a good deal at full price. At 25% off, it’s a steal. It’s one of my favorite laptops for anyone on the move because it’s slim, lightweight and gets up to 18 hours of battery life — most of the time, I don’t have to worry about taking the charger with me.

4.8-star average rating from 1,449 reviews on Amazon

While I prefer the 13-inch MacBook Air for portability, I like a larger screen for things like photo and video editing or working in spreadsheets. If that sounds like you, this 15-inch MacBook Air is at its lowest price ever right now at over 20% off.

4.5-star average rating from 35 reviews on Amazon

This MacBook launched last month, and this is the first time it’s gone on sale. It strikes a great middle ground between price and power, giving you better performance, a more detailed screen and more port options than a MacBook Air but costs less than MacBooks with the ultra-fast M4 Pro and M4 Max chips.

4.8-star average rating from 13,549 reviews on Amazon

Apple’s most affordable iPad is at the lowest price we’ve seen, making this a great deal. This A16 is great for most iPad things: think relaxing, video calls, watching shows and reading books and recipes. It has a large, high-resolution display and speakers on each side for stereo-like audio.

4.8-star average rating from 2,800 reviews on Amazon

The iPad Air has premium features without the premium price of the iPad Pro. It has an anti-reflective screen with great color contrast and depth compared to the iPad (A16). It’s also faster, making it better for artists and gamers, especially because it’s compatible with the Apple Pencil Pro. And it’s matching the lowest price I’ve seen for it right now at 25% off.

The Apple Pencil Pro acts more like a real pencil than other models. It has extra features like double-tap and squeeze functions, pressure sensitivity and more. It’s compatible with the iPad Air, iPad Pro and latest iPad Mini.

4.1-star average rating from 3,132 reviews on Amazon

These are some of the most secure earbuds I’ve ever tested, with a large ear hook shape that keeps each earbud firmly in place. They have active noise cancelling and transparency modes, which can help cut down background noise at the gym or at home. You can learn more in my Beats Powerbeats Pro 2 review.

4.5-star average rating from 24,336 reviews on Amazon

These over-ear headphones are more than 50% off, and are a great option if you are looking for easy pairing with Apple devices and long battery life. They get up to 40 hours of battery on a single charge, and can connect wirelessly or with the included wired cables. And they, of course, have noise cancelling and transparency modes too.

4.6-star average rating from 19,768 reviews on Amazon

These on-ear headphones have excellent battery life: they last up to 50 hours on a single charge. They connect wirelessly but can also be plugged in with the included USB-C cable for more detailed audio quality in supported apps. They don’t have automated noise-cancelling or transparency modes, though.

4.6-star average rating from 1,410 reviews on Amazon

If you’re planning a trip abroad, a good travel adapter is a must-have. This is one of my favorites — you can use it in the U.S., U.K., EU or Australia, and it has one three-prong outlet, two USB-C and two USB-A ports. Plus, it’s slimmer and smaller than most other ones I’ve used.

4.2-star average rating from 172 reviews on Amazon

Lowest price ever

This is a great wireless charging stand for travel because it folds down to a puck-sized shape that’s easy to throw in a bag or backpack. It can charge your phone and wireless earbuds quickly, and comes with a USB-C power brick to plug in the device.

4.6-star average rating from 738 reviews on Amazon

This is my go-to small power bank for keeping my iPhone and headphones charged on the go. It has a retractable charging cord that’s there when you need it and you can tuck it away when you don’t. It can fully recharge your iPhone a few times before running out of power.

4.3-star average rating from 16,541 reviews on Amazon

Want to use your AirPods for seatback entertainment on the plane? An AirFly is what you need. You plug it into the headphone jack of your seatback console and connect to it with your phone. Once connected you can listen to movies and TV shows using your wireless AirPods.

4.2-star average rating from 138 reviews on Amazon

I love my Apple AirTags for tracking most things, but prefer to use a tracking card for my wallet. This one from Nomad it’s about the size of two credit cards, and lasts up to five months on its initial battery. Once the battery is low, place it on a MagSafe wireless charging mat to recharge.

4.5-star average rating from 205 reviews on Amazon

This Popsockets combines the classic collapsible grip with a hinged design so you can use it to prop your phone vertically too. It attaches to the back of your phone (or compatible case) using MagSafe, but also comes with an attachable MagSafe adapter ring.

4.5-star average rating from 205 reviews on Amazon

This wireless charging stand is 60% off and at the lowest price I’ve seen (by a lot). Like the Belkin charger, it can charge your iPhone, Apple Watch and AirPods at the same time, but is more suited to home use — it has a tall stand for easy placement of your phone (but not-so-easy placement in a bag). You can tilt the angle of your phone to check notifications while it charges.

4.4-star average rating from 1,201 reviews on Amazon

I bought this computer monitor last Black Friday, and it’s been the steadfast companion to my MacBook Pro for all my creative and professional work. It’s great for photo and video work because it has excellent color accuracy and reproduction, more so than most monitors. You can also plug it in using a simple USB-C cable, which can also charge your laptop.

This portable power bank can wirelessly charge your iPhone quickly while you’re on-the-go. It also has a kickstand, meaning you can pop it up on a table or desk and still use your phone while it’s charging. The small screen on the side shows battery levels and charging speeds.

4.2-star average rating from 34,240 reviews on Amazon

If you love playing games on your iPhone, this accessory could be invaluable. It’s a controller that mounts to the sides of your iPhone, making the whole thing feel much more like a traditional gaming controller, with buttons, joysticks and grips. If you have an older iPhone with a Lightning port, you can pick up the Backbone One (Lightning) version, which is also on sale.

4.7-star average rating from 40,454 reviews on Amazon

Did you know that you can pair Sony’s PlayStation controller with your iPhone, iPad, Mac and Apple TV? It’s one of the most comfortable gaming controllers on the market, and a good fit for games on any big screen.

Here are the best Black Friday Apple sales to know about. Keep in mind, not every item from a brand is discounted as described below.

1. Amazon: Up to 54% off Apple devices and accessories
2. B&H Photo: Up to 20% off Apple products sitewide
3. Best Buy: Up to 25% off Apple laptops and more
4. BJs: Up to 15% off select Apple AirPods, tablets and more
5. Target: Up to 38% off Apple AirPods and more
6. Walmart: Up to 42% off Apple AirPods and earbuds

1. Alienware: Up to 39% off gaming monitors on Amazon
2. Anker: Up to 60% off charging accessories
3. Asus: Up to 38% off computer monitors on Amazon
4. Backbone: Up to 40% off mobile gaming controllers
5. BenQ: Up to 30% off computer monitors
6. Burga: Up to 25% off iPhone cases and case accessories
7. Courant: Up to 50% off wireless charging trays sitewide
8. Dell: up to 29% off computer monitors
9. Keychron: Up to 40% off computer accessories
10. LG: Up to 52% off gaming and computer monitors on Amazon
11. Logitech: Up to 50% computer accessories
12. Otterbox: Up to 40% off sitewide
13. Peak Design: Up to 30% off mobile accessories
14. Popsockets: Up to 50% off phone cases and grips
15. Nimble: Up to 40% off charging accessories
16. Nomad: Up to 30% off Apple cases and charging accessories
17. Sandisk: Up to 35% off external storage accessories
18. Satechi: 30% off sitewide using code BFCM2025
19. Spigen: Up to 80% off sitewide on mobile cases and accessories
20. Zagg: Up to 75% off screen protectors and mobile accessories
21. Zens: Up to 25% off chargers and stands

All of my recommendations above are based on NBC Select’s previous coverage and reporting, including products the NBC Select staff tested firsthand. I vetted each deal to make sure it’s 20% off or more and highly rated with at least a 4.0-star average rating from hundreds of reviews. When possible, I ran deals through price trackers like CamelCamelCamel to prioritize highlighting products that are at their lowest price in at least three months or lowest price ever.

I also wrote about every deal in this article and worked with NBC Select editors to finalize this list, which I’m frequently updating throughout Black Friday to reflect the most up-to-date prices. For more information on our editorial team and how we choose products, check out this page.

I’m a reporter for NBC Select who covers fitness and technology, and I’ve covered deals and sales for years. I test and review products like headphones, laptops, smartwatches and cameras regularly. Prior to Black Friday, I sorted through Apple sales across retailers to find worthwhile discounts you should know about.

Catch up on NBC Select’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.