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Amazon Prime Day 2022: What we know about the July sales event

Prime Day is only a week away — we rounded up what we know about the sale as well as bestsellers from previous years.
To help prepare for Amazon Prime Day 2022, we broke down what we know so far about the event and shared expert tips for preparing ahead of time.
To help you prepare for Prime Day 2022 this July, we broke down what we know so far about the event.Anchiy / Getty Images

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Amazon officially announced that Prime Day is happening on Tuesday, July 12, and Wednesday, July 13. Since the sale is only about a week away, it’s time to start planning, especially since Amazon is releasing new early deals every day and offering promotions like the Prime Stampcard. The event offers thousands of deals on products ranging from gym equipment to tech that you typically won’t see throughout the rest of the year, and going into Prime Day with an idea of what types of items you’re looking for and who you’re shopping for can help you stay organized and comb through all the deals.

Amazon said it’s hosting Prime Day in more than 20 countries with deals from "national brands and small businesses across every category." When the event began in 2015, it was on a much smaller scale — notably, Prime Day was 24 hours long and was only held in nine countries. In the years since, Amazon Prime Day has grown so much that “it has completely altered the retail calendar,” CNBC technology reporter Annie Palmer said.

Beyond bringing in billions of dollars in total sales each year, Prime Day has forced other retailers to respond to the event. Target, for instance, is hosting a competing Deal Days sale this year from July 11 to 13. Other retailers like Walmart, Best Buy and Lowe’s have yet to announce when their summer sales are taking place, but they typically offer deals around the same time as Prime Day, giving shoppers even more opportunities to save.

SKIP AHEAD Prime memberships | Prime Day 2021 bestsellers

To help you prepare for Prime Day 2022 this July, we broke down what we know so far about the event and shared expert tips for preparing ahead of time — you can read more about what's worth buying on Prime Day (and what to skip) in our guide. We’ll continue to update you about Prime Day 2022 as we learn more.

When is Amazon Prime Day 2022?

Prime Day 2022 will be happening on Tuesday, July 12, and Wednesday, July 13. However, early Prime Day deals and offers started rolling out on June 21 — select Amazon devices are up to 55% off, and for every $1 spent on eligible small business products, you will be entered into the Prime Day Small Business Sweepstakes, with prize offerings like a trip to Super Bowl LVII and VIP music festival passes. So far, early Prime Day deals include JBL speakers, Molekule air purifiers, Insignia TVs and more. You can also browse clothing and footwear deals from Amazon brands, as well as select AmazonBasics products like electronics accessories and home improvement products.

According to CNBC, Amazon may also host a second Prime Day event later this year. The retailer has not confirmed or commented on this news yet, but if the event took place, it would be the first time Amazon held two exclusive sales for Prime members in one year.

In recent years, the date of Prime Day has been impacted by the pandemic. Amazon hosted Prime Day 2020 in October, the latest the sale has ever taken place. And last year, Prime Day took place in June — the earliest date on record — which experts said may have been due to the rescheduled 2021 Olympics and the surrounding July travel boom. Before that, the five Prime Day events between 2015 and 2019 were all held in July.

What is Amazon Prime Day?

Amazon Prime Day is a multi-day sale hosted by the mega-retailer during which it offers a wide range of deals exclusively to Prime members. Prime Day is typically 48 hours long and shoppers can find discounts on everything from clothing to kitchen appliances.

The benefits of Prime Day extend beyond saving on products. Amazon also often offers a variety of promotions and incentives leading up to and during the event. Before Prime Day 2021, for example, spending $10 with any of the small businesses on Amazon’s Support Small storefront allowed Prime members to earn a $10 credit they could use toward a Prime Day purchase. Other Prime Day incentives have previously been offered through the Amazon Prime credit card.

Do I need a Prime membership to get Amazon Prime Day discounts?

Yes — Amazon Prime Day is exclusive to Prime members. It’s one of the many benefits Prime members have access to, in addition to fast and free shipping options, streaming and entertainment exclusives and more. But keep in mind that Amazon raised the price of a Prime membership this year for new and existing members. With the price increase, an Amazon Prime membership costs $15 a month (up from $13 a month), or you can pay $139 annually (previously $119). The retailer also offers a Prime Student membership for $69 a year, up from $59 a year.

Additionally, Amazon offers a discounted Prime membership that’s about half the price of a standard membership for those who qualify for certain types of government assistance programs, like EBT and Medicaid. The discounted option is $7 a month and you have to verify your qualification every 12 months.

What other retailers host sales during Amazon Prime Day?

During Prime Day — and the weeks leading up to it — other retailers like Walmart, Target and Best Buy offer competing sales. Target recently announced that its annual Deal Days sale will take place from July 11-13 this year with deals on everything from Target brands like Good & Gather to national brands like Apple. Like Amazon, Target will be offering deals leading up to the event both on Target.com and via the Target app. Walmart also traditionally hosts its Deals for Days sale around the time of Prime Day, though the retailer still hasn't announced when its sale will take place this year.

Between the deals themselves and what she called “generous free shipping benefits,” Kristin McGrath, shopping editor at RetailMeNot, recommended comparing prices across retailers before making a purchase on Prime Day. You can use browser extensions like Honey to do this, but McGrath said to be aware that they may not capture all the discounts you can get once promo codes are factored in. To get a clearer picture of prices after all savings are added, “quickly place any big-ticket items into your cart at a few retailers and compare your final cost after any promo codes have been applied,” she advised. “Yes, some Lightning Deals might sell out, but consider taking that extra few minutes to compare. You might even consider adding any items you really want to your carts in advance.”

2021 Amazon Prime Day bestsellers

Every year, Amazon announces bestselling Prime Day products worldwide as well as in select countries. The retailer said bestselling product categories worldwide in 2021 included tools, beauty, nutrition, baby care, apparel and household products, as well as electronics including Amazon devices. In fact, Amazon said the Fire TV Stick 4K with Alexa Voice Remote was the most popular item purchased during Prime Day — according to Amazon, customers purchased more Fire TV 4K streaming media players on Prime Day 2021 than on any previous Prime Day.

To give you an idea of what types of items are typically on sale and popular during Prime Day, we listed U.S. bestsellers from 2021 below according to Amazon’s data. Last year, we also compiled Select reader favorite Prime Day 2021 items, as well as staff favorites.

Waterpik Aquarius Water Flosser

This water flosser has a 22-ounce capacity and it’s designed with 10 pressure settings you can choose from. Waterpik’s water flosser comes with seven tips, including classic, orthodontic, toothbrush and more. It also has a one-minute timer with a 30-second pacer to help guide your flossing, and the on/off button is built into the handle.

Orgain Organic Plant-Based Protein Powder

Available in flavors like Vanilla, Chocolate, Peanut Butter and Iced Coffee, Orgain’s Organic Plant-Based Protein Powder has a 4.6-star average rating from 47,992 reviews on Amazon. The brand says the protein powder is gluten-free and vegan and made without added sugar, soy or other artificial ingredients. Orgain suggests mixing the protein powder in water or milk and making smoothies, baked goods and other items with it.

23andMe Health + Ancestry Service

When you purchase 23andMe Health + Ancestry Service, you get an at-home DNA kit to collect a saliva sample that you then return in the prepaid package. According to the brand, you’ll have results back in five to six weeks, which includes everything you get in the Ancestry + Traits Service as well as health predisposition reports, carrier status reports for different conditions and wellness reports. The 23andMe Health + Ancestry Service has a 4.7-star average rating from 30,696 reviews on Amazon.

iRobot Roomba 692 Robot Vacuum

The iRobot Roomba 692 Robot Vacuum is Wi-Fi-enabled and pairs with a companion app, which you can use to set cleaning schedules and more, according to iRobot. It’s also compatible with Alexa and Google Assistant, so you can start a cleaning session with your voice. The vacuum can clean carpet and hard floors and is built with sensors that allow it to navigate under and around obstacles as well as prevent it from falling down stairs, the brand says. It also has a three-stage cleaning system and dual multi-surface brushes, in addition to an edge-sweeping brush. The robot vacuum has a 4.4-star average rating from 69,013 reviews on Amazon.

Instant Pot Duo Plus 6 Quart 9-in-1 Pressure Cooker

Instant Pot’s pressure cooker is designed with a steam release switch that automatically resets when the lid is closed, and offers nine functions ranging from rice cooker to saute pan and sous vide. Its removable, stainless steel inner pot is dishwasher-safe, according to the brand, as is the multi-cooker lid. The pressure cooker also offers delay start and keep warm functions. It has a 4.7-star average rating from 50,063 reviews on Amazon.

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