Another new iPhone model, another new iPhone sales record. Apple sold "more than" 13 million iPhone 6S and 6S Plus devices in the new phones' first weekend on the market.
The sales "have been phenomenal" since the pair of new iPhones were released Friday, Apple CEO Tim Cook crowed in a press release on Monday. The 13-million figure is a new record for iPhone sales, and it's 30 percent higher than the previous record.
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Apple notched that previous opening-weekend record just last year, when the company sold 10 million iPhone 6 and 6 Plus models -- but those numbers were muted by a delayed launch date in China. In 2013, Apple sold 9 million iPhones in the iPhone 5S and 5C's first weekend.
The pair of new iPhones will go on sale in more than 40 more countries -- including Italy, Mexico and Spain -- on October 9. Both 2015 models come with a 12-megapixel iSight camera, which has 50 percent more pixels and is capable of recording 4K video, and a "3-D Touch" feature that tell the difference between a light tap and deep press.