Google Gets a Brand-New Logo

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
SUBSCRIBE
By Keith Wagstaff

First, Google created a new parent company, Alphabet. Now it's doubling down on the rebranding effort with a new logo.

"Google has changed a lot over the past 17 years — from the range of our products to the evolution of their look and feel," the company wrote Tuesday in a blog post. "And today we’re changing things up once again."

So, what does the new logo look like? Here it is:

Google

The flat design is meant to represent a more versatile company -- one that recently restructured so that Google is a subsidiary of Alphabet.

"As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk)."

Google also changed its little blue "g" logo to a multi-colored capital "G." The new look is rolling out across Google's various products "soon."