Google Gets a Brand-New Logo

by Keith Wagstaff /  / Updated 

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.

First, Google created a new parent company, Alphabet. Now it's doubling down on the rebranding effort with a new logo.

"Google has changed a lot over the past 17 years — from the range of our products to the evolution of their look and feel," the company wrote Tuesday in a blog post. "And today we’re changing things up once again."

So, what does the new logo look like? Here it is:

Google Logo
Google

The flat design is meant to represent a more versatile company -- one that recently restructured so that Google is a subsidiary of Alphabet.

"As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk)."

Google also changed its little blue "g" logo to a multi-colored capital "G." The new look is rolling out across Google's various products "soon."

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
MORE FROM news