IRVINE, Calif., Aug. 27, 2010 (GLOBE NEWSWIRE) -- What single sport holds 17 of the top 20 attended sporting events in the U.S.? What sport has over 75 million fans that purchase over $2 billion in annual licensed product sales? The answer isn't football, soccer, baseball or basketball. It's NASCAR. And NASCAR fans are considered the most loyal in all of sports.
This kind of put-your-money-where-your-mouth-is enthusiasm is a marketers dream. And it forms a fertile market for companies like Dale Jarrett Racing Adventure, Inc. (OTCBB:DJRT), which recently announced that it had secured exclusive use, by a driving school, of the highly-popular Talladega Superspeedway, a division of International Speedway Corporation, and increased its Talladega track dates for the coming year by 50%.
Dale Jarrett Racing Adventure operates driving schools that offer racing fans the opportunity to race an authentic NASCAR vehicle on some of the most famous racetracks in the country – providing an exhilarating opportunity to pass, draft and side-by-side race while reaching speeds up to 170mph! They call it "Full Throttle Living."
Tim Shannon, CEO of Dale Jarrett Racing Adventure, Inc., said, "Our success in gaining exclusive rights to this venue is one of the most significant accomplishments in the history of the company. By increasing our track dates at Talladega by 50% to 60, we are increasing our potential revenue from this site alone by more than $1 million annually."
SmallCapVoice.com recently interviewed Tim Shannon, president of DJRT. Hear the interview at
View a profile on DJRT here:
The Dale Jarrett Racing Adventure offers racing fans the opportunity to race an authentic race car on a major racetrack. DJRT's racing "adventurers" enjoy a life-defining experience. They receive vital training from top racing instructors, wear real racing suits and safety gear, and pilot a race car that was once driven by one of the racing greats. Its 100% safety record and numerous celebrity endorsements testify to the excitement and unforgettable thrill of this racing adventure. Company website:
Statements herein may contain forward-looking statements and are subject to significant risks and uncertainties affecting results. SectorWatch.biz is property of Market Pathways Financial Relations Inc. (MP). MP provides no assurance as to the subject company's plans or ability to effect proposed actions and cannot project any outcome. This report is neither a solicitation to buy nor offer to sell securities but is for information purposes only and shouldn't be used as a basis for any investment decision. MP isn't an investment advisor, analyst or licensed broker/dealer and this report isn't investment advice. MP has been paid twelve thousand dollars by Dale Jarrett Racing Adventure, Inc. for preparation and distribution of this report and other advertising services. This constitutes a conflict of interest as to MP's ability to remain objective in communication regarding subject companies.
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