updated 11/9/2010 7:45:56 AM ET 2010-11-09T12:45:56

BIRMINGHAM, Ala., Nov. 9, 2010 (GLOBE NEWSWIRE) -- Birmingham- ProLab, celebrates the grand opening of its new, full-service, clinical laboratory specializing geriatric patients in Birmingham, Alabama.

"Birmingham has been really good for ProLab.  Our service, technology and value components have paved the way for continued expansion within this market and we are proud to say the response from our clients has been overwhelmingly positive," remarked Hillary Bell, ProLab's President and Chief Executive Officer.
ProLab, headquartered in Dallas-Fort Worth, Texas and a veteran of the clinical laboratory business, has made improvements setting them apart from the competition. "In fact," notes Bell, "one of the biggest differentiators in our model is the ability to deliver 98% of results to ProLab's clients the same day before 5 p.m. and allowing all doctors, medical directors and nursing staff to have access to electronic lab results 24 hours a day - every day."
Bell went on to say that healthcare facilities are focusing more on a provider's service components than ever before. ProLab's new, full time, client relation's team offers each facility a personal and comprehensive level of service. "We shifted our service model to include 24/7, live customer support.  In addition, our clients are given a ProLab Account Manager who works directly to serve each facility's needs. Ultimately, this program enables better communication and increases the value of our service," explained Erik Pekarski, Vice President of Sales and Client Relations for ProLab.
ProLab's Birmingham, Ala. location services healthcare facilities in and out of the metro area. With the cost of healthcare increasing each year, ProLab made a priority of client cost containment and has increased multi-facility, loyalty and new client discounts.  "We have been doing this for over 11-years", adds Bell "and we believe it is important to reward and support those clients that have stood with us or are looking to become long-term partners. I believe our investments in service and technology clearly demonstrate our commitment to becoming this industry's preferred provider over the next decade."
About ProLab.
ProLab is independently owned and operated by Hillary Bell and Holly Shields and has been delivering a full-range of quality laboratory services for over 11-years.  In addition to ProLab's highly qualified laboratory testing personnel and phlebotomists, they maintain CLIA certified laboratories utilizing top of the line hospital grade instruments and an in-house microbiology and chemistry departments in Alabama, Louisiana, Texas, Oklahoma, Mississippi, Georgia and Kansas.

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