We've asked a coterie of marketing experts to join Entrepreneur's Team Digital to provide answers to your common questions about building an online presence. Got a question? Ask it in our comment section below or on Twitter using #TeamDigital. Each week, we'll spotlight a different topic, and twice a month we'll host Google Hangouts (our next is June 26) where Team Digital will chat about best strategies for managing an online reputation, marketing through social media and using mobile techniques to attract customers.
In this week's column, Facebook fan Teresa Marie Cole Wilkins asks Team Digital: Do you have different recommendations for service industries when determining what type of social media to use? I'm an attorney.
...But get into social media, even if your customers aren't there. For many service industries, using social media just may not make sense due to confidentiality or complexity of the work, but that doesn't mean you should walk away from social media entirely. Channels like LinkedIn can still be used to network with other professionals in your industry or Twitter can still be used to voice thought leadership and to keep up with current thinking. Social media isn't just for connecting with customers!