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By Tim Stelloh

This golden ticket isn’t in a chocolate bar — it’s in a can of Bud Light.

Anheuser-Busch said Sunday that it will begin selling gold cans this week that will earn one lucky football fan five decades worth of Super Bowl tickets.

Bud Light's 'Strike Gold' Anheuser-Busch

The Super Bowl 51 promotion will last until Jan. 13. Thirty-seven thousand gold cans will be sold in 18-, 24- and 30-packs of beer across the country, except in California, the company said.

Six people will be selected weekly to a win a pair of season tickets, Anheuser-Busch said, but just one will take the grand prize: a pair of Super Bowl tickets for up to 51 years.