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Already Over Black Friday? Get Ready for Small Business Saturday

Wedged between Black Friday and Cyber Monday is Small Business Saturday — a shopping holiday with an emphasis on community.
This is Alicia Shaffer's first Small Business Saturday with a brick-and-mortar location in Dublin, Calif.
This is Alicia Shaffer's first Small Business Saturday with a brick-and-mortar location in Dublin, Calif.Dan Edblom
/ Source: CNBC.com
By Kate Rogers, CNBC

Black Friday may be known for its doorbuster deals and Cyber Monday for its deeply discounted offers online, but sandwiched in between is Small Business Saturday — a shopping holiday with an emphasis on community.

Small retailers like Anthony DeSalis at Tons of Toys in Bernardsville, N.J. are gearing up for Small Business Saturday.
Small retailers like Anthony DeSalis at Tons of Toys in Bernardsville, N.J. are gearing up for Small Business Saturday.Kate Rogers | CNBC
Kate Rogers, CNBC

Kate Rogers joined CNBC in September 2014 as a reporter based at the network's Global Headquarters in Englewood Cliffs, New Jersey. Rogers covers small business and entrepreneurship for the network appearing on CNBC's Business Day programming and providing daily stories and videos to CNBC.com. She will also contribute to the network's overall markets coverage.

Previously, Rogers was a personal finance and small business reporter for FOX Business and FOXBusiness.com. While there, she reported across FBN's and FOX News' daily programming. She also created and hosted a web series on entrepreneurship and startups called "Growing Your Business" for FOXBusiness.com.