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Amazon Prime Day sellers and the online retail giant said they're better prepared than last year to deliver savings on Prime Day.
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Here's all the best Amazon Prime Day deals we can find and how the Amazon sellers say they plan to deliver them.
- 2016 Model – Samsung UN55KU6600 Premium Curved 55-Inch 4K Ultra HD Smart TV for $649.99
- 2016 Model – Samsung UN55KU6300 55-Inch 4K Ultra HD Smart TV for $549.99
- Fire tablet $33.33
- Amazon Echo for $130 ($50 off)
- Amazon Fire TV $30 off
- Fire TV Stick $15 off
- Kindle Paperwhite $30 off
- Toshiba Chromebook 2 for $279.99, down from $399.99
- Huawei smartwatch (Android) for $175.99, down from $349.99
- Instant Pot IP-DUO60 7-in-1 Multi-Functional Pressure Cooker, 6Qt/1000W for $69.99, down from $119.95
- New Balance Women's W490v3 Running Shoe for $22.75 (down from $64.95)
- Up to 50% off top toy brands including Nerf, Barbie, Fisher-Price and more
- Up to 50% off electric shavers, hair tools, and more
- 30% off clothing, shoes, jewelry, watches & more
- Up to 60% off athletic shoes
- Save up to 65% on Fast & Furious 7-movie collection on Blu-Ray and DVD
- Save on Coleman Road Trip Portable Grill LXE
- 31% off Magnus Chase and the Gods of Asgard, Book 1: The Sword of Summer by Rick Riordan
- "DOOM" video game for up to 50% off
- $25 back with $50 Luxury Beauty purchase
- VIZIO 2.1 Channel Sound Stand for $89.99
- VIZIO 5.1 Channel Sound Bar (2014 model) for $199.99 (Lightning Deal, will go fast)
- Samsung Curved 3D Blu-ray Player for $49.99
- RIF6 Cube 2-Inch Mobile Projector for $189.99
- $40 cash back on an Amazon Home Service of $75 or more
Other retailers have begun pricematching or even beating Prime Day prices. A Philips smart LED starter kit went on sale during Amazon Prime Day for $199 only to have Best Buy undercut it to $124.99. The big box retailer is also selling a 64 GB iPad Air 2 for $399, down from $499.
Amazon has promised that Prime Day will have almost twice the TV units available as on Black Friday and Cyber Monday put together. Just want to browse TVs? Shop amazon.com/primedaytvdeals. Deals include:
- 43-Inch 4K Ultra HD Smart LED TV for $299.99
- 32-Inch 720p Roku Smart TV for $119.99
- 40-Inch 1080p LED TV for $139.99
- 32-Inch 720p LED TV for $99.99
Last year some sellers said they only had two weeks notice to get their deals ready for Prime Day. This time they've had a whole year to prepare and everyone is stocking up for a day that sold 34.4 million items or 398 per second, breaking all prior Black Friday records, according to an investor's note by J.P. Morgan.
Several e-commerce sellers said their numbers last year were so good they're ready to "ante up more" and offer more items, said Jeremy Navarre, Chief Sales Executive of Avalanche Industries, an Amazon reseller. Last year his Prime Day sales were over half a million dollars compared to around $150,000 the same day the year prior. "It was another Black Friday," he said.
Some sellers are even selling items at break-even prices just to get their brands out there during the high traffic time, said Josh Neblett, CEO of Etailz, inc, another high-volume e-commerce seller on Amazon, who saw a 228 percent increase in sales from the year prior.
Amazon this year increased its vetting standards for deals. According to a letter sent by Amazon to sellers to qualify for the Prime Day "Lightning Deals" deals will have to be their lowest price since Jan 1, 2016, have to be at least 20 percent off their Amazon.com list price and meet minimum stock levels.
After some complained of a "flea market" feel and deals that appeared to "random," the site also upgraded its interface to allow for better filtering of deals so that people who only want to see "Belly belts" or just "Roombas" see what they're looking for.
"I understand that some things make for funny fodder for social media," said Amazon spokeswoman Julie Law. "Whether you think a deal is weird or wonderful we certainly embrace both."
Those assurances might be tough to swallow for shoppers burned by or scared off by #primedayfail, but you also have to keep the grumbling in perspective. For every shopper complaining about missing out on a sale that means "there's thousands of consumers out there who got what they wanted," said Navarre.
So while this year you might have a better chance at grabbing savings, you'll still need to stay on your toes. Be sure to check out these tips to make sure you're being a smart shopper.