Chocolate's Soaring Price Could Make It 'Like Champagne'

Breaking News Emails

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.
/ Source:

As cocoa prices surge to near-record highs on demand for emerging markets, chocoholics brace for a hike in price – and maybe even a different taste, as chocolate makers hunt out cheaper ingredients.

Cocoa futures are up 10 percent so far this year, hitting almost £1,900 on ($3,195) a ton in March. Last year prices rose 20 percent.

This growth has been driven by demand from emerging markets, with consumption of the sweet treat in China tripling over the last 4 years.

The price rise could lead to chocolate becoming more of a high-end luxury item, according to Edward George, head of soft commodities at Ecobank.

George said that while consumption in China is relatively small compared to Europe - even after the surge in demand - more and more cocoa is being ground in South East Asia and India. Cocoa beans are ground – or processed – into a thick paste that contains cocoa butter.

"If prices go up too much (chocolate makers) shift to substitutes and instead of cocoa butter, which gives that melt-in-the-mouth flavour, you can use palm oil, or even cotton seed oil," he said.

"There are limitations of course. If you put in too much substitutes, you are not allowed to call it chocolate."

Chocolate prices in the past have remained relatively stable, he said, because price points are fixed for consumers.

"Going forward it could be that chocolate becomes, in Europe, a bit like champagne. Something which is a luxury, but not all of us can afford," George said.

Weather conditions and currency moves have also hit the price of cocoa, and both are likely to add to cocoa's price in the run up to next season, which starts in October.