DENVER, Oct. 25, 2010 (GLOBE NEWSWIRE) -- MusclePharm® Corporation (OTCBB:MSLP), one of the fastest growing nutritional supplement companies in the United States with a proprietary formulation used in its portfolio of performance products, today announced that the host and Musclepharm athlete, TJ Lavin, will be wearing Musclepharm apparel throughout all episodes from October thru December, 2010.
The MTV Challenge premiered on October 6th, 2010, and the final episode will air on December 15th, 2010. The re-airs of each episode will take place throughout each week. There will be 10 premier episodes with each episode having up to 15 re-runs.
Each premier episode is projected to attract over 1 million viewers and each re-run is expected to attract over 400,000 viewers.
"MTV's Real World show attracts the perfect demographic for our clothing line and we are very excited to have one of our athletes, TJ Lavin, as a leading star on the show," commented Cory Gregory, MusclePharm's President. "This branding opportunity with MTV will further increase MusclePharm's brand awareness and expand MusclePharm's market penetration."
Headquartered in Denver, Colorado, MusclePharm is a rapidly expanding healthy life-style company that develops and manufacturers a full line of NSF and scientifically approved, nutritional supplements that are 100% free of any banned substances. Based on years of research, MusclePharm products are created through an advanced six-stage research protocol involving the expertise of top nutritional scientists and field tested by more than 100 elite professional athletes from various sports including the NFL, MMA, and MLB. The Company's propriety and award winning products address all categories of an active lifestyle including muscle building, weight loss, and maintaining general fitness through a daily nutritional supplement regimen. MusclePharm is sold in over 120 countries and available in over 5,000 US retail outlets that include GNC, and Vitamin Shoppe, as well as over 100 online stores, including bodybuilding.com, Amazon and Vitacost.com. For more information, please visit www.musclepharm.com.
MusclePharm Corporation believes the information set forth in this Press Release may include "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. Certain factors that could cause results to differ materially from those projected in the forward-looking statements are set forth in "Risk Factors" in Item 2.02 of the Company's Form 8-K dated February 18, 2010, which has been filed with the Securities and Exchange Commission.
CONTACT: ICR Investor Contact: John Mills, Senior Managing Director 310.954.1105