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Virgin Media Chooses Motricity's MobileCast Solution to Provide Real-Time, Relevant Content Directly to Smartphones

/ Source: GlobeNewswire

BELLEVUE, Wash., April 4, 2011 (GLOBE NEWSWIRE) -- Virgin Media, Inc. (LSE:VMED) (Nasdaq:VMED), one of the UK's leading entertainment and communications companies, and Motricity (Nasdaq:MOTR), a leading provider of mobile Internet services, today announced Virgin Media will utilize Motricity's mCore MobileCast offering. MobileCast is a next generation content management solution and will deliver real-time, consumer relevant content to a wide range of smartphones on the Virgin Media mobile network. This will provide Virgin Media's smartphone subscribers real-time, zero touch access to all the relevant content, applications, goods and services they care about most, directly to their "phonetop".

Graeme Oxby, executive director of mobile and home phone, Virgin Media, said: "Our mobile customers are doing more with their phones, watching great TV from Virgin Media Player, enjoying music, videos and games and managing their customer accounts whilst on the move. MobileCast helps us deliver a fantastic user experience and we'll continue to bring market-leading mobile services to all of our customers."

"Virgin Media's customers now have access to more content, applications, goods and services than ever before," said Ryan Wuerch, chief executive officer of Motricity. "MobileCast's ability to remove barriers, and adjust to a specific consumer's preference brings Virgin Media's customers the content that's most relevant to them, direct to their smartphones in real-time."

MobileCast is the latest service module delivered as part of mCore, Motricity's hosted, Mobile-as-a-Service (MaaS) platform. It offers carriers and enterprises the ability to deliver a wide range of content types (HTML5, audio, video, text) to the most popular smartphone devices (Android, RIM, Windows 7 and Apple). It includes easy-to-use publishing tools that reduce the time to design and develop marketing campaigns, giving marketers greater control. MobileCast also makes it easier for marketers and advertisers to track their campaigns through a complete suite of reporting and insight generation tools, enabling results reporting and real-time adjustment to optimize campaigns.

"MobileCast is a solution that is designed to create increased value for consumers by improving the relevancy of the content they seek on their smartphone," said Tole Hart, senior analyst at Yankee Group. "It is also an opportunity for carriers to leverage the smartphone ecosystem and use their customer knowledge to increase the satisfaction of their mobile data subscribers."

Technical features and benefits of MobileCast include:

  • Real-Time Delivery – Enables a persistent communication channel and rich engagement with consumers by offering user-relevant communications and offers.
  • Message Priority, Queue and Delivery – Allows the marketer to design campaigns at a granular level, weighted by priority, display order and frequency. Communications can be grouped in delivery order to the device and can be scheduled based on date, time, location, etc.
  • Administration and Reporting Tools – Easily design and deploy marketing campaigns through a single administration console, featuring pre-defined templates, list management and content management. Track all running campaigns and make adjustments real-time based on subscriber response.
  • Multi-Media Content Delivery – Utilize embedded video and image content for compelling subscriber engagements.
  • Dynamic Program Event – Use feeds to dynamically create messages to consumers. This provides the ability to automatically manage content refresh cycles and display engaging content without having to build individual events for each communication. 

For additional information about mCore MobileCast, please visit our website at .

About Motricity, Inc.

Motricity (Nasdaq:MOTR) empowers mobile operators, brands and advertising agencies to maximize the reach and economic potential of the mobile ecosystem through the delivery of relevance-driven merchandising, marketing and advertising solutions. Motricity leverages advanced predictive analytics capabilities to deliver the right stuff, to the right person at the right time. Motricity provides their entire suite of mobile data service solutions through one, integrated, highly scalable managed service platform. Motricity's unique combination of technology, expertise and go-to-market approach deliver definitive return-on-investment for our mobile operator, brand and advertising agency customers. For more information, visit or follow the company on Twitter @ motricity.

The Motricity, Inc. logo is available at

About Virgin Media

Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.

The company delivers ultrafast broadband connections to over half of all UK homes, with speeds of up to 100Mb, and is expanding this cable network – the result of a multi-billion pound investment – to reach thousands more people across the country.

Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of UK households.

Virgin Media also operates the most popular virtual mobile network in the UK which, when launched, was the world's first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.

Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED).

For more information, go to .

CONTACT: Media Contacts: Motricity: Jennifer Morgan Director, Global Corporate Communication p: +1 425.638.8375 m: +1 206 931 4559