Gucci has tapped "The Umbrella Academy" actor Elliot Page to star in its new fragrance campaign, the luxury fashion brand announced this week.
Page will be joined by "Ozark" star Julia Garner and rapper A$AP Rocky in the upcoming Gucci Guilty campaign, which will debut March 1.
Ahead of the campaign's official debut, Gucci released teaser images of the trio. Page, who came out as transgender in 2020, can be seen donning a Hawaiian-style shirt while icily staring directly into the camera.
Shot by British fashion photographer Glen Luchford, the forthcoming campaign "sees Rocky, Garner, and Page personify an ode to self-acceptance, friendship, and love in all its forms through a story of tenderness, imagination, and curiosity," according to the Italian fashion house.