It turns out that despite the fact that consumers have more channel choices than ever before, TV viewers aren't consuming more. According to a forthcoming Nielsen report, the average household receives about 190 channels – up 45 percent from 2008. However, over the last six years, the number of channels consumers watch remained consistently around 17. Nielsen says the behavior highlights how important quality television is to attract eyeballs in a world of nearly endless options.
May 6, 201400:30