We searched high and low for the best Black Friday TV deals so you don’t have to

Black Friday is officially here, which means you can find deals on just about anything. Retailers are offering significant deals on TVs (including some recently released models) and other items to complete your home theater setup — think soundbars and mounts — during the event and over the weekend. You’ll also find sales on smartwatches, tech and beauty, many of which run through Cyber Monday.

I cover the biggest sales of the year as a writer for NBC Select, so I know how to find deals that are actually worth buying. I combed through thousands of discounts to find the best Black Friday TV deals — each one I recommend below is highly rated and 20% off or more. When possible, I ran deals through price trackers to make sure they’re at their lowest price in at least three months or lowest price ever. I’ll frequently update this list throughout Black Friday weekend.

Selected.

Editor’s Pick

Sony Bravia 8 II 65-in. TV

$2,298.00

$3,299.99

Amazon

Learn more

Best for Streaming

Roku 75-in. Class Plus Series 4K QLED Mini-LED Smart RokuTV

$599.99

$899.99

Best Buy

Learn more

Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter.

4.4-star average rating from 120 reviews on Amazon

This LG TV has a QNED display for vibrant color, as well as an AI processor for better brightness, sound and clarity. But you also have the option of watching movies in filmmaker mode, which preserves the director’s original colors, settings and frame rates.

4.7-star average rating from 205 reviews at Walmart

This is one of our favorite Roku TVs for its upgrades compared to the Select series, since it offers a big jump in picture quality. It has a QLED panel instead of LED, as well as the Dolby Vision HDR format that auto-calibrates your TV’s picture settings to best complement compatible shows and movies.

4.5-star average rating from 112 reviews on Amazon

Get 25% off this TV, which has an AI processor that delivers 4K visuals — and even if your show or movie is at a lower resolution, the technology can scale it up so you still get a sharp picture. The screen is also glare-free, which makes it ideal if you’re watching it in a sunny space.

4.4-star average rating from 99 reviews on Amazon

This large, 75-inch TV makes for a seamless viewing experience with edge-to-edge picture, minimal glare and built-in technology to reduce a halo on images, according to TCL. It also has enhanced QLED color and a 144Hz refresh rate for crisp, clear motion.

4.5-star average rating from 77 reviews on Amazon

This isn’t quite at 20% off, but it’s still worth including since it’s one of Sony’s most premium TVs and at its lowest price to date. It debuted earlier this year and stands out for its 4K OLED picture, which lends the picture a deep color and wide viewing angle. Its fast response time also makes it ideal for gaming.

4.6-star average rating from 316 reviews on Amazon

This compact TV was made with gaming in mind, with a 4K OLED screen, wide color spectrum and darker black hues. But what sets it apart is its exclusive features for the PlayStation 5, which automatically improve picture quality and minimize lag, according to Sony.

4.6-star average rating from 1,596 reviews at Best Buy

This budget-friendly TV still has high-tech features like 4K resolution, a direct-lighting LED panel for brightness and contrast, and immersive surround sound, although the processor is a little slower than more high-end models.

4.8-star average rating from 493 reviews at Best Buy

One of LG’s premium models, this TV makes the most of its AI processor — which is exclusive to LG’s OLED TVs — to deliver quality sound, contrast and brightness, according to LG. It even analyzes your watching habits and preferences to automatically shift the best picture and sound setting for whatever you have on, and you can display art or photos when you’re not using it, according to the brand.

4.4-star average rating from 13,219 reviews on Amazon

This Amazon Fire TV is one of the most versatile smart TVs on the market, allowing you to watch live TV, play video games or stream shows. It has wireless Bluetooth listening, an Alexa Voice remote and connections for video game consoles and audio equipment.

4.5-star average rating from 55 reviews on Amazon

A step above Roku’s Plus Series, the Pro is the brand’s most premium line, and it shows, pairing QLED color and mini-LEDs with Dolby Vision IQ to adjust settings while you’re watching. It also comes with the brand’s voice-controlled remote, and the TV itself actually sits flat against the wall (with the wall mount kit, which is sold separately).

4.8-star average rating from 29 reviews at Best Buy

Samsung’s QLED TVs are incredibly bright, which makes them great for people watching in spaces with a lot of ambient light or glare. Its smart processor scales your content to 4K resolution, while Quantum HDR makes bright colors pop and deepens black hues. It also supports up to 60Hz for smooth gaming.

4.7-star average rating from 193 reviews at Best Buy

NBC Select’s tech reporter Harry Rabinowitz recommends looking at slightly older models to get the best deals, and at more than 40% off, this TV is a great example. The 2023 model holds up to newer TVs, with excellent picture quality, color accuracy and accuracy, and wide viewing angles.

4.1-star average rating from 565 reviews on Amazon

This mid-level TV has bright color without halos, according to Hisense, thanks to mini-LED lights and QLED color. It has built-in Fire TV to make it easy to stream shows and watch live TV, and the remote is equipped with Alexa so you can easily find content and set reminders.

4.4-star average rating from 157 reviews on Amazon

This TV has Samsung’s fastest 4K processor yet, which makes the most of your content and delivers crisp, clear images no matter what you’re watching, according to Samsung. It also adjusts the sound to what you’re watching and supports smooth gaming with 144Hz refresh rates.

4.3-star average rating from 824 reviews at Walmart

Designed without bezels — giving it an ultra-thin look — this TV brings crisp color, contrast and clarity with a 4K QLED display. It’s also great for sports fans, with an AI-powered Mode that minimizes blurry motions.

4.6-star average rating from 67 reviews at Best Buy

What this TV lacks in viewing area (which is narrower than other brands) it makes up for in 4K UHD, direct LED backlight (which minimizes halos) and enhanced motion clarity. If you’re gaming, Auto Game Mode kicks in automatically to reduce lag and load times, according to the brand.

4.2-star average rating from 1,450 reviews at Amazon

Ideal for smaller rooms or playing video games, this 50-inch TV has a 4K visuals — with the ability to upscale any level of picture quality to 4K — as well as Dolby Vision images and Atmos sound for an immersive experience. It also has a quick refresh rate and load time for seamless gaming.

4.7-star average rating from 279 reviews at Best Buy

This mid-size TV pairs Mini LEDs with the brand’s halo control technology for a crisp, clear watching experience. It dims black colors on the screen for better contrast, and the AI processing power gives it a fast response time that’s great for watching sports or gaming, according to TCL.

4.8-star average rating from 58 reviews at Best Buy

This budget-friendly, Roku-powered TV doesn’t skimp on performance, with 4K UHD and HDR10, providing a more lifelike picture to your screen. It also has Roku Smart Picture features to adjust the picture mode to whatever you’re watching, be it a movie or sports.

4.3-star average rating from 1,102 reviews on Amazon

This enormous 85-inch TV is great for viewing: It has 4K UHD visuals, including over a billion colors, according to Sony. It’s also convenient to use since it uses Google to find you movies and play music, plus you can use other controls using just your voice.

Here are the best Black Friday TV sales to know about. Keep in mind, not every item from a brand is discounted as described below.

• Best Buy: Up to 54% off LG OLED TVs
• Samsung: Up to 49% off Neo QLED 4K TVs
• Amazon: 23% off the Roku Smart TV 2025 50-Inch Select Series

• Amazon: 33% off the Samsung 75-Inch Class The Frame Pro LS03FW
• Amazon: 24% off the Amazon Fire TV 43” 4-Series

• Best Buy: 41% off the LG 65” Class G5 Series

• Amazon: 30% off the Perlegear Soundbar Mount

• Amazon: 30% off the Sonos Beam Gen 2

All of my recommendations above are based on NBC Select’s previous coverage and reporting, including products the NBC Select staff tested firsthand. I vetted each deal to make sure it’s 20% off or more and highly rated with at least a 4.0-star average rating from hundreds of reviews. When possible, I ran deals through price trackers like CamelCamelCamel to prioritize highlighting products that are at their lowest price in at least three months or lowest price ever.

I also wrote about every deal in this article and worked with NBC Select editors to finalize the live list, which I’m frequently updating throughout Black Friday to reflect the most up-to-date prices. For more information on our editorial team and how we choose products, check out this page.

I’m a contributing writer and editor for NBC Select who has covered deals and sales for four years. I also cover topics like gaming, beauty products and pregnancy essentials. Prior to Black Friday, I sorted through phone sales across retailers to find worthwhile discounts you should know about.

Catch up on NBC Select’s in-depth coverage of tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.