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The 9 best shampoos for fine hair, according to experts

Stylists say that fine hair requires special shampoo. Here's what professionals want you to know.
We consulted celebrity hairstylists on the best volumizing shampoos, and rounded up bestsellers from reader favorite retailers.
We consulted celebrity hairstylists on the best volumizing shampoos, and rounded up bestsellers from reader favorite retailers.Amazon

Browsing the beauty aisles of stores like Target and Walmart can feel overwhelming when you’re looking for fine hair products. You might come across shampoo options with labels like thickening, volumizing and clarifying, and you’ll also notice sulfate- and paraben-free varieties. For the average shopper, these labels and ingredients might as well be written in another language, says hairstylist Timothy Aylward. Some are like a puzzle — and one wrong piece can be the difference between a great hair day or a greasy one. 

If you have fine hair and want a volumizing shampoo, we spoke to hair care experts about what to look for in the best fine hair shampoos and what to avoid. We also rounded up their recommendations for the best options to shop.

SKIP AHEAD The best shampoos for fine hair in 2024 | What to know about fine hair shampoos | How to shop for a fine hair shampoo

Selected.Our top picks

How we picked the best fine hair shampoo

When shopping for a shampoo specifically formulated for fine hair, our experts recommend keeping the following factors in mind:

  • Gentle ingredients: We sought out shampoos that are free of harsh cleansers like sodium lauryl sulfate, opting instead for gentler ingredients like sodium lauryl sarcosinate or cocamidopropyl betaine, which are less irritating on the scalp. We also looked for lightweight conditioners that hydrate fine hair without weighing it down.
  • Volumizing formula: Fine hair shampoos are typically formulated to provide fuller looking strands by either penetrating the hair cuticle to expand it on the inside, or coating the exterior of the hair to appear more full, according to New York City-based trichologist, Shab Caspara. The goal is to lift and volumize, not weigh hair down.

The best shampoos for fine hair in 2024

We consulted celebrity hairstylists and trichologists (hair health experts) on the best volumizing shampoos and rounded up their picks, plus some staff favorites below.

Best overall fine hair shampoos

R+Co Dallas Thickening Shampoo

R+Co’s thickening shampoo and conditioner are favorites of hairstylist Bobby Eliot because they are made with the vitamin biotin, a popular hair care ingredient or supplement that helps increase hair strength, says Eliot. Palmetto berry extract also adds body to the strands, which creates a thicker effect, according to R+Co, and smells like a mix of cardamom, pineapple, tangerine and bamboo.

Maxxam Volumizing Shampoo

This Maxxam option accomplishes exactly what a fine hair shampoo should: It won’t add buildup and instead will gently cleanse the hair and scalp to promote healthy hair growth, and make it appear fuller, says Caspara. Its formula is “not only gentle and free of harsh sulfates, but also nourishes the scalp, improves volume and strengthens the hair by using a soothing kelp extract complex,” she says.

Innersense Pure Harmony Hairbath

Innersense’s Pure Harmony Hairbath is another one of Caspara’s favorites. “It’s an extremely clean yet effective brand that is designed for fine to medium hair to provide volume and gentle cleansing,” she says. The shampoo is sulfate-free and formulated with quinoa, rice extracts, shea butter and coconut and avocado oils, which nourish and hydrate hair without weighing it down, according to the brand.

Ouai Fine Hair Shampoo

I’ve been using this shampoo for a couple of weeks and absolutely love it. It’s free of harsh sulfates and uses cocamidopropyl betaine to gently cleanse my wavy curls. Post-shower, my hair feels bouncy, light and springy, rather than weighed down by excess oils. The shampoo is also paraben-free and safe for color-treated hair. Plus, it smells amazing.

Best luxury fine hair shampoos

R+Co Bleu Ingenious Thickening Shampoo

R+Co’s Bleu shampoo comes recommended by Aylward. Paired with the Bleu conditioner, it is his “new favorite combo” for fine hair. The shampoo is made with kelp extract to help boost volume and thickness, and vegetable proteins to strengthen strands, according to R+Co. Aylward also appreciates the product’s chic packaging: “You may be tempted to use [the bottle] as a flower vase” when it’s empty, he says. Aylward also recommends the R+Co thickening spray as his go-to product for fine hair.

Oribe Shampoo for Magnificent Volume

This higher-end option from Oribe is great for a volume boost, says freelance makeup and hair artist Francesca Maria Alfonso. The shampoo has a weightless formula that has advanced polymers to visibly plump strands, which creates the volume, says Alfonso. Plus, “it smells so luxurious,” she says.

Best affordable fine hair shampoos

OGX Thick & Full Volumizing Shampoo

OGX’s sulfate-free fine hair shampoo is infused with a blend of the nourishing vitamins biotin and collagen, which are naturally-occurring proteins in the body. Plus, it smells like a mix of coconut, jasmine and lemon, according to the brand. The shampoo has a 4.4-star average rating from 10,269 reviews on Amazon.

Lush Shampoo Bar

Alfonso loves this affordable volumizing shampoo bar for its natural ingredients like clove, cinnamon, peppermint and rosemary. “[These ingredients] not only stimulate your scalp and roots, but they also promote shiny and soft hair,” she says. Plus, its bar formulation means less plastic ending up in the trash.

Odele Volumizing Shampoo

I have fine, curly hair and have been searching for a shampoo that will hydrate my hair while keeping it from looking oily. I purchased this Odele shampoo after trichologist Taylor Rose recommended it to me as I wrote Select’s guide to the best drugstore shampoos. It’s been a real game-changer: The shampoo makes my hair feel cleansed and nourished without stripping it of too much oil. My curls end up bouncy and free, rather than weighed down, too. It’s only $12, but it feels high-end.

What to know about fine hair shampoos

When shopping for a quality fine hair shampoo, avoid moisturizing or smoothing products because they tend to have ingredients that can weigh the hair down, says Caspara. Instead, “opt for gentle cleansers and lightweight conditioners that aren’t trying to oversell on the moisturizing capability,” she says. Ingredients are typically listed in proportion, so if heavy oils like avocado or shea butter appear amongst the first few ingredients, fine-haired shoppers beware.

Buyers should also be aware of shampoo labels that may conflate “fine” hair with “thin” hair, when they’re two completely different things, says Aylward. (If you’re experiencing hair loss, consult our guide to the best shampoo for thinning hair). The term “thin” refers to the number of hairs per square inch, while “fine” refers to the diameter of each individual hair, according to our experts “Think of it as the number of trees per acre versus the size of each tree,” says Aylward. That said, “the thinner and finer the hair, the more sensitive the scalp is as it lacks the same protection and coverage thicker hair provides,” says Caspara.

How to shop for a fine hair shampoo

Those with fine hair are caught in a bind: they’re desperate to suds up their scalp to remove any excess oil, but don’t want to leave their ends high and dry. Here’s what to look for in a fine hair shampoo to keep your hair clean, healthy and bouncy:

  • Gentle cleansers: Fine hair gets greasy easily between washes. Look for safe and effective, yet gentle cleansers, like sodium lauryl sarcosinate or cocamidopropyl betaine, says Caspara. Gentler cleaners should prevent any irritation and dryness on the scalp while removing any excess oil from the hair. If you still have questions about your shampoo or how often you should wash, consult your hairstylist.
  • Lightweight hydration: If a hair care brand is boasting about the hydrating properties of its fine hair shampoo, Caspara recommends looking elsewhere. That doesn’t mean you can’t find shampoo for fine hair with hydrating ingredients — there are a plethora of ingredients that hydrate hair without weighing it down. For example, multiple options on this list offer seed or fruit oil extracts, like Moringa seed (Oribe) or palmetto berry extract (R+Co).

What to avoid if you have fine hair

Below, we list some things you should avoid while shopping for fine hair shampoos, according to our hair experts.

  • Harsh cleansers: “Harsh cleansers such as sodium laureth/lauryl sulfate (SLS) can irritate the scalp and affect hair growth over time,” says Caspara. Not all stylists are in agreement on sulfates, however. Experts in our guide to purple shampoos, for example, note that sulfates won’t dry out your hair if used in moderation. But for fine hair, look for shampoos without sulfates since they’re gentler on the scalp, and people with fine hair don’t have the same protection that thicker hair provides, according to Caspara.
  • Too much conditioner: While fine hair shampoo can be helpful for bounce and volume, the most important thing you can do is rinse out any and all conditioner, or avoid using too much in the first place to avoid flattening the hair. “Don’t put conditioner from scalp to ends. Just focus on the very ends, and if you’re wanting the most volume that day and [if] you can skip conditioner without your hair feeling super brittle, go ahead and do that,” says Alfonso. Also, rinse your hair with cool water for “bouncy volume,” she says.
  • Heavy conditioners: Fine hair does need conditioning to help rebalance and hydrate. Aylward recommends conditioners with a lighter-weight, fluid-like consistency that won’t weigh your hair down, such as the R+Co Bleu Ingenious Thickening Conditioner. Other lightweight conditioners specifically created for fine hair include the Living Proof Full Conditioner and Philip B Weightless Conditioning Water.

Meet our experts

At Select, we work with experts who have specialized knowledge and authority based on relevant training and/or experience. We also take steps to ensure that all expert advice and recommendations are made independently and with no undisclosed financial conflicts of interest.

Why trust NBC Select?

Christina Colizza is a former editor at Select and has been a product reviewer since 2018. She covers a range of self-care and skin care topics like shampoos, eyebrow serums and more. She also writes and edits Select’s weekly New & Notable column, which highlights exciting product launches, major sales, what Select staffers are buying and some of the team’s latest recommendations and advice.

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