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It looks like Apple might have to work harder to woo early-adopters. In its second annual poll of 101 tech insiders, The Atlantic found that only around a quarter of them had purchased the Apple Watch.
Some had pretty harsh words for the smartwatch, which hit stores in April. DataSift CEO Nick Halstead told The Atlantic that it's the "worst device Apple has ever made" and that he "really tried to like it" but couldn't find a place for it in his life.
Overall, 74 percent of the "executives, innovators, and thinkers" in the Silicon Valley Insiders Poll said that they did not buy the Apple Watch.
It's not clear, however, how that corresponds to the general public. On Monday, the company said that "sales of iPhone, the expanded availability of Apple Watch, and all-time records for Mac sales" fueled strong growth in the fourth fiscal quarter, but did not break down specific sales numbers for the Apple Watch.
NBC News reached out to Apple for those numbers but the company did not reply.
Despite not getting universal love from tech insiders, Apple jumped to second place in the wearables market in less than a year, according to market research firm IDC, putting it only behind Fitbit.