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Amazon Opens Old-School, Physical Bookstore in Seattle

by Reuters and NBC News /
Image: Amazon book store
Customers shop at the opening day for Amazon Books, the first brick-and-mortar retail store for online retail giant Amazon, Tuesday, Nov. 3, 2015, in Seattle. The company says the Seattle store, coming two decades after it began selling books over the Internet, will be a physical extension of its website, combining the benefits of online and traditional book shopping. Prices at the store will be the same as books sold online.Elaine Thompson / AP

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Remember paper books? They're still not going away.

Amazon -– you know, the website –- is set to open its first physical book store in Seattle on Tuesday, the company said.

The brick-and-mortar store, Amazon Books, is a physical extension of Amazon.com with books being selected based on customer ratings and pre-orders on Amazon.com -- and some of those ratings will appear on the shelves beneath books.

Read More: Amazon Unveils Seven New Kindle Tablets and E-Readers

"The bookstores I love celebrate reading," Jennifer Cast, vice president of Amazon Books, told the Seattle Times. "What better way to celebrate reading than to have the voices of readers under our books?"

Image: Amazon book store
Customer Kirsty Carey, left, gets ready to swipe her credit card for clerk Marissa Pacchiarotti, as she makes one of the first purchases at the opening day for Amazon Books, the first brick-and-mortar retail store for online retail giant Amazon, Tuesday, Nov. 3, 2015, in Seattle.Elaine Thompson / AP

Popularity on Goodreads and curators' assessments are also considered for short listing the books. The in-store and online prices of the books would be same, Amazon said on Monday.

The store will also have an option to test drive Amazon's devices such as Kindle, Echo, Fire TV and Fire Tablet.

"Our goal is to do a great job selling lots of books," Cast told the Seattle Times.

Amazon Books, which is located in Seattle's University Village, will be open every day except Thanksgiving and Christmas Day, the company said.

Read More: Amazon Now Offers 20 Weeks of Paid Maternity Leave

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