Priorities USA, a political action committee supporting Hillary Clinton, spent $700,000 on three digital ads that target Latinos in Florida and Nevada and will be seen on social media sites.
The ads released Tuesday afternoon feature three Latina voters with each giving their reasons why they are voting for Clinton.
They heavily emphasize Clinton’s college tuition proposals and education, the millennial generation and shared values. But one, in which the featured Latina switches from English and Spanish in the middle of the ad, also takes a hit at Donald Trump.
“I am going to vote for Hillary Clinton because the Latino community matters a lot to her (porque a ella le importa mucha la comunidad Latina),” Ruth Romero says in Spanish in one of the ads.
The ads will appear on Facebook and Instagram when Latinos scroll their feeds or will be heard when they are listening to music on Pandora.
“There are millions of Hispanic voters like Kalina and Ruth who share the same values as Hillary Clinton and want a president who will fight to make college more affordable, strengthen families and strengthen communities, not a president who bases his campaign on hatred and name-calling,” the PAC’s spokesman Justin Barasky said.
Clinton has been trying to break through some disinterest among millennials to vote this year. Young people have long had low turnout record, but there had been hope to see greater interest in the election from them this year.
A Pew Research Center Hispanic Trends study released Tuesday showed the share of Latinos who say they are "absolutely certain" they will vote this November is down from 77 percent in 2012 to 69 percent in 2016. In addition, less than half of milennials, 48 percent, said they would vote for Clinton.
The struggle with interest from millennials is significant because Latinos are so young and those who are millennials, 18-35, are 44 percent of the Latino electorate.
The ad release comes amid a flurry of activity and deadlines in the election. The voter registration deadline in Nevada is Tuesday. Florida's is Wednesday.
Clinton and Trump were campaigning this week in Florida and in a radio interview Tuesday, Clinton said if she wins Florida, there is “no way my opponent can win.”
Just before a rally with former Democratic presidential candidate and former Vice President Al Gore, Clinton picked up the Miami Latin American Builders endorsement, the Miami Herald reported.
The generally conservative association members are largely Cuban American and the endorsement marks the first time the group has endorsed a Democrat, the newspaper reported.
The latest NBC/Wall Street Journal/Marist poll shows Clinton leading Trump in key battleground states including of Florida and Pennsylvania.
The candidates are in Florida while the U.S. Hispanic Chamber of Commerce meets for its annual convention in Miami Beach.
The chamber, which represents over 4.1 million businesses, also made history when it endorsed Clinton during the Democratic convention. The chamber had previously remained neutral.
“I commend the Latin Builder’s Association for joining the USHCC and others in the business community with their historic endorsement of Secretary Clinton today,” USHCC president and CEO Javier Palomarez said in an email to NBC Latino.
“It’s up to organizations like ours to take a stand against the divisive and hateful rhetoric against women, Hispanics, Muslims, and so many others that has defined Donald Trump’s campaign.”