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Coby Rich helps Chelsea Perry register to vote in Pennsylvania during a voter drive in Philadelphia
Coby Rich helps Chelsea Perry register to vote in Pennsylvania during a voter drive in Philadelphia, in 2022. Michelle Gustafson / The Washington Post via Getty Images file

Democrats launching $20 million voter registration drive amid race for House control

The $20 million voter registration effort comes as Democrats look to retake control of the House in 2024.

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A non-profit aligned with House Democrats is kicking off a $20 million voter registration drive focusing on key regions and voters in the battle for the House majority next year.

House Majority Forward announced the $20 million investment, which it called it's "initial" commitment, Tuesday. It'll target young, Black, Latino, Asian American and Pacific Islander and Native American voters, and will take place in areas home to key House districts including:

  • Alaska
  • The Des Moines, Iowa area
  • New York's Hudson Valley, Long Island, Southern Tier and Syracuse metro area
  • Northern Virginia
  • Various regions in Michigan
  • Pennsylvania's Lehigh Valley and the Scranton/Wilkes-Barre area
  • Various parts of Michigan including Flint, the middle of the state, the Lansing area and part of the Detroit metro area

“House Majority Forward is committed to expanding the electorate and ensuring everyone’s voice is heard on Election Day,” House Majority Forward Executive Director Abby Curran Horrell told NBC News in a statement.

“We must fight against those who shamelessly attempt to disenfranchise voters and look forward to playing a key role in empowering communities across the country.” 

House Majority Forward is the non-profit arm of House Majority PAC, the super PAC that serves as the Democrats' primary outside group spending to help the party grow its ranks in the House.

Non-profits are allowed to conduct nonpartisan voter registration drives, but have to provide all voters equal access to registration regardless of their preferred political party.