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Even though Donald Trump sometimes seems like he's sometimes shooting from the hip on the campaign trail, it's all part of a persona he refined back in the 1980s.
After a public affair and bankruptcies in Atlantic City, Trump began the 1990s in decline. But thanks to a shift in his business portfolio, he ended the decade with a bolstered brand.
After a comeback decade, Trump rode the success of "The Apprentice" all the way to campaign trail in the 2000s.