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Yahoo Scores Deal for First Global Livestream of NFL Game

Yahoo has won the rights to stream the Oct. 25 matchup in London between the Buffalo Bills and Jacksonville Jaguars.
Image: NFL logo
Yahoo is teaming up with the NFL to livestream a regular-season football game.Tom Hauck / ASSOCIATED PRESS

Yahoo has won the rights to broadcast the Oct. 25 matchup in London between the Buffalo Bills and Jacksonville Jaguars in what will be the first global livestream of a National Football League game. Fans around the world will be able to watch the game for free on Yahoo sites on any device. It's the first time the NFL has partnered with a company to livestream a regular season game on the Web.

"The NFL has always been committed to being at the forefront of media innovation. Through this partnership with Yahoo — one of the world's most recognizable digital brands — we are taking another important step in that direction as we continue to closely monitor the rapidly evolving digital media landscape," NFL Commissioner Roger Goodell said in a statement.

Terms of the deal weren't made public. A report by Re/code cited sources as saying Yahoo probably paid at least $20 million for streaming rights and beat out at least one other tech company for the deal. Yahoo will be granted exclusive advertising rights to the game.

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The deal is considered a coup for Yahoo, whose CEO, Marissa Mayer, has committed to pursuing mobile and video offerings in an attempt to revitalize the company's sagging Internet business.

"Our partnership provides the ultimate football experience — with digital availability, designed for the modern fan," Mayer said.

The NFL hasn't said yet whether it will enter more deals to livestream future games.