Ulta’s 21 Days of Beauty sale is officially back and, as a beauty writer, I’m stocking up my cart ASAP. From now through September 17, you can save 50 percent on popular beauty items from some of my favorite brands, including Cecred, Clinique, Supergoop and Farmacy, along with extra perks like free shipping for Ulta Beauty Rewards members.

I’ve been covering this sale for years, and as a result, I’ve become an expert in the best deals to shop. Check out my tried and true picks below, along with bestsellers that will likely sell out during the sale.

The best Ulta 21 Days of Beauty Sale deals

Best August 28 deals

Clinique Almost Lipstick

This viral lip balm has an emollient-rich formula that helps to soften lips and lock in moisture, according to the brand. It has a sheer, slightly shiny finish, and is available in three shades (including the very popular Black Honey).

Patchology Served Chilled on Ice Eye Gel Patches

Patchology Serve Chilled On Ice Cooling & Firming Under Eye Gel Patches

You can use these under-eye patches to soothe and cool puffy and tired under eyes. They’re soaked in bakuchiol, a retinol alternative that smooths fine lines, along with a peptide blend that helps to firm your skin, according to the brand.

More August 28 deals at Ulta

50% off Yves Saint Laurent Libre L’Eau Nue Parfum
50% off Lancôme Lash Idôle Curl Goddess Curling & Volumizing Mascara
50% off Dibs Beauty GlowTour Duo Shimmering Blush + Contour Stick
50% off Fenty Beauty by Rihanna Invisimatte Instant Setting + Blotting Powder
50% off select Matrix products
50% off It Brushes for Ulta Airbrush Cream Blush Brush #111
50% off Saje Natural Wellness All-Natural Shower Steamers
50% off Live Tinted Hueskin Hydrating Serum Concealer
50% off Anua PDRN Hyaluronic Acid Capsule 100 Serum
50% off Olaplex No.9 Bond Protector Serum

Best August 29 deals

Cécred Nourishing Hair Oil

This hair oil from Cecred (one of my favorite hair care brands at the moment) has 13 oils, including an African oil blend of baobab, moringa and black seed oil for shine and elasticity, according to the brand. It has keratin to help reduce breakage, and it’s great for addressing dryness and dullness after styling.

First Aid Beauty Ultra Gentle Pure Skin Face Cleanser

First Aid Beauty is a longtime favorite of our NBC Selected editors, and this cleanser’s gentle formula is ideal for sensitive skin. It has aloe to help soothe skin and glycerin to keep skin hydrated, according to the brand.

More August 29 deals at Ulta

50% off Charlotte Tilbury Hollywood Flawless Filter
50% off Mac Macximal Lipstick
50% off Too Faced Born This Way Super Coverage Multi-Use Concealer
50% off DIME Beauty Full Size Fragrances
50% off Drunk Elephant Protini Polypeptide Firming Moisturizer
50% off It Brushes for Ulta Complexion Brush #115
50% off Peter Thomas Roth Instant FirmX No-Filter Firming Primer
50% off Chloé L’Eau de Parfum Lumineuse

Best August 30 deals

Lancôme Teint Idole Ultra Wear Natural Matte Foundation

I tried one of Lancome’s foundations last summer, and it had one of the smoothest finishes I’d ever seen. It has a buildable, medium-to-full coverage with a soft matte finish that lasts all day, according to our editors. It also won’t pill or flake off with sweat and humidity, so it’s perfect for these last days of summer).

Amika The Wizard Detangling Primer

A good detangling spray is a must in my wash day routine. This Amika spray is ideal for prepping your hair before styling it with hot tools because it has heat protection up to 450 degrees Fahrenheit. It also has avocado and sea buckthorn oil to strengthen and hydrate hair, according to the brand.

More August 30 deals at Ulta

50% off Snif Me Eau de Toilette
50% off Fresh Soy pH-Balanced Hydrating Face Wash
50% off Kylie Cosmetics Hybrid Blush & Blush Brush

Best August 31 deals

Supergoop SPF 40 Mineral Glowscreen Soft-Radiance Drops

Supergoop! Mineral Glowscreen Soft-Radiance Drops SPF 40

Supergoop is one of our favorite brands when it comes to sun care, and this mineral sunscreen has a subtle, glowy finish that’s ideal for these last few weeks of summer sun. It’s safe for all skin types and is available in three shades, according to the brand.

Living Proof Perfect Hair Day (PhD) Advanced Clean Dry Shampoo

This dry shampoo helps hair look, feel and smell clean between washes with no visible residue, according to the brand. It also helps to condition hair for added softness and shine, so you can go a little longer before your next shampoo.

More August 31 deals at Ulta

50% off Fwee Lip & Cheek Blurry Pudding Pot
50% off Touchland Power Essence Body & Hair Fragrance Mist
50% off Cakes Body Grippy Cakes Circles, Sticky Cakes Circles & Triangles
50% off Octavia Morgan Los Angeles Midnight Orchard Eau de Parfum
50% off Cinema Secrets Original Travel Pro Starter Kit
50% off Nakery Beauty SkinRecovery Ultra-Strength Pain Therapy Cream

Best September 1 deals

Briogeo Don’t Despair, Repair! Super Moisture Shampoo

Briogeo Don't Despair, Repair! Super Moisture Shampoo for Damaged Hair

This shampoo is one of my favorites to use when taking down braids or heat styling my hair because it cleanses without stripping away moisture. The formula has panthenol to retain moisture, along with B vitamins to help repair spilt ends and heat damage, according to the brand.

Kiehl’s Ultra Facial Meltdown Recovery Cream

Kiehl's Ultra Facial Meltdown Recovery Cream Medicated

If you have very dry skin, this medicated cream may be just what you need to help transition into fall. It’s fragrance-free and includes micro colloidal compounds that form a protective film over the skin to help reduce redness, dryness and flakiness, according to the brand.

More September 1 deals at Ulta

50% off ghd Original Styler — 1’’ Flat Iron
50% off StriVectin Super-C Retinol Brighten & Correct Vitamin C Serum
50% off PMD products
50% off Lolavie Speed Dry Heat Protectant Spray
50% off Kopari Beauty Pink Guava Hair & Body Mist

Best September 2 deals

OPI Nail Lacquer

OPI Nail Lacquer Nail Polish

When it comes to beauty brands, OPI is a classic. This nail polish is a longtime staple for at-home manicurists and nail salons alike. It lasts for up to seven days with a glossy, high-shine finish.

Tan-Luxe The Face Illuminating Self-Tan Drops

We chose these as our favorite self-tanning drops for their buildable formula and inclusive shade range. The formula is also sensitive-skin friendly, and includes vitamin E and aloe vera to help soothe skin, according to the brand.

More September 2 deals at Ulta

50% off Juicy Couture Viva La Juicy Gold Couture Eau de Parfum
50% off select Juvia’s Place products
50% off OPI products

50% off Dermaflash Luxe+ Advanced Sonic Dermaplaning + Peach Fuzz Removal
50% off Goop Daily Detox Foaming Cleanser
50% off Ahava Deadsea Water Mineral Shower Gel
50% off Coola SunBlur Makeup Mist SPF 30
50% off Alterna Caviar Anti-Aging Replenishing Moisture Jumbo Shampoo & Conditioner
50% off Nars Light Reflecting Luminizing Powder

Best September 3 deals

Drunk Elephant Mello Marula Cream Cleanser

This gentle cleanser removes dirt, bacteria, makeup and sunscreen. It has colloidal oatmeal to help reduce redness, along with marula seed oil to keep skin hydrated.

Farmacy Honey Halo Ceramide Moisturizer

I’ve always loved how gentle Farmacy’s products are, and this moisturizer is no exception. It has honey and ceramides to keep your skin extra hydrated, which is why I love using it as a night cream when I’m in need of extra hydration.

More September 3 deals at Ulta

50% off Coach Gold Parfum
50% off Buxom Full-On Plumping Lip Cream & Plump Shot Collagen-Infused Lip Serum Primer
50% off Urban Decay Original Eyeshadow Primer Potion
50% off Sebastian Shaper Hairspray & Dark Oil Collection
50% off dpHUE Gloss+, Color Dream Demi-Permanent Hair Color, & Root Touch-Up Kit
50% off The Inkey List Bio-Active Ceramide Repairing and Plumping Moisturizer
50% off St. Tropez Express Dark Whipped Mousse

The best Ulta weekly sales

During Ulta’s 21-day sale, you can also shop exclusive weekly deals.

August 28-September 3

50% off Peach & Lily Glass Skin Ginseng Collagen Mask
50% off Moroccanoil Hydration, Repair, Body & Volume Travel Sets
50% off select Bareminerals products
50% off Tarte Maracuja Creaseless Concealer & Shape Tape Concealer
50% off Sacheu Peel Off Lip Liner STAY-N, Lip Glaze Elixir & DoubleDown Lip Definer
50% off Verb Density & Dandruff Relief Scalp Haircare
50% off Polite Society More Than a Pretty Face Skin-Caring Foundation
50% off Live Tinted Huestick Color Corrector
50% off Iconic London Soft Touch Buildable Blurring Blush Palette
50% off Keranique Hair Regrowth & Thickening Treatments

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Why trust NBC Selected?

I am an associate SEO reporter for NBC Select who’s been covering skin care, hair care and body care for over two years. I frequently report on beauty deals during big sale events like Amazon Prime Day, along with weekly reporting on sales and deals from our favorite brands and retailers, including Ulta. For this piece, I dug through hundreds of products to find the best deals from Ulta’s 21 Days of Beauty Event.

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