Granfluencers: How old people took over TikTok

When you hear the word 'influencer' a few popular internet celebrities may come to mind, but have you ever heard of the 'granfluencer'? Granfluencers like 'Retirement House', 'Our Filipino Grandma' and 'Old Gays' are taking TikTok by storm, and you might have more in common with them than you think! Not only are these senior citizens racking up views, they’re making money off their videos through brand deals! Brands like Walgreens, CeraVe and even Shell have partnered with these elders to reach a wider audience. We rounded up some of the most followed 'granfluencers' to find out just how these older influencers find second careers and make a living through TikTok.Sept. 15, 2023