Super Bowl 2023: Chiefs defeat Eagles, Rihanna's pregnancy reveal and memorable ads

Twitter users were all over the NFL's refs for a very consequential holding call against the Eagles that helped the Chiefs run the clock down before their game-winning field goal. And it wasn't just Eagles fans.

Sunday’s big win marked Kansas City’s third Super Bowl victory.

The Chiefs captured the Super Bowl just three years ago, staging a late rally to top the San Francisco 49ers, 31-20, in Miami. They beat the Minnesota Vikings in the fourth Super Bowl, in 1970.

The franchise trophy case also includes the 1966 AFL championship and the 1962 AFL title captured by the Dallas Texans, Lamar Hunt’s club that later relocated to Kansas City to become the Chiefs.

U2's Super Bowl ad has some striking similarities to the suspected spy balloon and other objects lurking in the skies the past week. Some Twitter users joked that we didn't need to worry about the objects after all — it was just U2 prepping for their show.

Jalen Hurts & Co. will have less than 8 seconds to somehow get into field goal position.

Philadelphia has no timeouts and would need to get to Kansas City's 44-yard line for a possible tying field goal. Jake Elliott's career-long kick is a 61-yarder.

The Chiefs play it safe with a field goal to bring the score to 38-35 with just seconds left in the game.

Looks like the Chiefs will take home the trophy tonight after an incredible fight from the Eagles ... unless Philadelphia can pull off a miracle.

Jerick McKinnon had an easy touchdown. Then he slid.

He did so because that's going to make it very hard for the Eagles to get the ball back. Kansas City may now be able to take the game clock almost all the way to the end of the game.

On the next play, Patrick Mahomes wasted a bit more time. The Chiefs could end up kicking a field goal, leaving the Eagles with only seconds left.

Eagles QB Jalen Hurts is setting all kinds of records tonight.

Earlier, he became the first player in NFL history to rush for two or more touchdowns and throw for another in a Super Bowl. Then, he broke the record for most rushing yards by a quarterback in the Super Bowl, one previously held by Tennessee Titans QB Steve McNair in the 2000 Super Bowl.

And now, he's joined Hall of Fame running Back Terrell Davis of the Denver Broncos as the only players with three rushing touchdowns in a Super Bowl.

What a performance.

With the score tied 35-35 and about five minutes remaining, there's a chance to break the record for most points scored in a Super bowl.

The record is 75 points, set in 1995, when the San Francisco 49ers crushed the San Diego Chargers, 49–26.

Jalen Hurts scored from 2 yards out and then converted the 2-point conversion to tie it, 35-35.

The equalizing score was set up by Hurts' 45-yard completion to DeVonta Smith.

A representative for Rihanna confirmed she is pregnant with her second child after she cradled her midsection several times during her halftime show, fueling fan speculation online.

Rihanna and A$AP Rocky welcomed their first child in May.

Chiefs score again, with Skyy Moore easily catching the ball unchallenged. Kansas City is now up eight points, which means the Eagles could still tie it with a touchdown and a two-point conversion.

Kadarius Toney has the Chiefs in business. His 65-yard punt return is a Super Bowl record.

There have been no punt return TDs in Super Bowl history.

Philadelphia Eagles quarterback Jalen Hurts has broken the record for most rushing yards by a QB in a Super Bowl. That's according to NFL Research.

Earlier, Hurts became the first player in NFL history to rush for at least two touchdowns and throw for another in a Super Bowl.

But the Chiefs still lead by one.

The Chiefs, dominating on the stat sheet with little possession of the ball, have taken a fourth-quarter lead.

Kansas City now leads, 28-27, after Patrick Mahomes' 5-yard TD pass to Kadarius Toney.

Philadelphia is dominating the stat sheet but is leading on the scoreboard only 27-21.

The Eagles are on top in first downs (21-13), yards (335-224) and time of possession (29:39-15:21).

But the Chiefs have the ball and are driving as the fourth quarter is about to begin.

Jake Elliott connected on a field goal from 33 yards out to extend Philadelphia's lead to 27-21.

But the Chiefs have to be pleased keeping the Eagles out of the end zone at the end of a 17-play, 60-yard drive.

The game is back on, but we're still thinking about Rihanna's halftime show, which will go down in Super Bowl history as one of the most iconic performances of all time. Here's the full setlist:

• "B---- Better Have My Money"
• "Where Have You Been"
• "Only Girl (In the World)"
• "We Found Love"
• "Rude Boy"
• "Work"
• "Wild Thoughts"
• "Pour It Up"
• "All of the Lights"
• "Run This Town"
• "Umbrella"
• "Diamonds"

After 10 years off the air, Bryan Cranston and Aaron Paul stepped back into their roles as Walter White and Jesse Pinkman in a brand new Super Bowl ad for Frito-Lay’s PopCorners chips.

The brothers (by bond) re-create what they did best, cook up some new recipes and discuss the various flavors PopCorners has to offer before heading out to sell their goods to a client. 

To add to the reunion, their client in the ad is Raymond Cruz. Stepping back into his role as Tuco Salamanca in the hit show, he tries their new product, loves it and very angrily asks the two to make more flavors of the delish PopCorners. Someone get him all flavors of those chips.

Fox showed Tesla CEO Elon Musk and Rupert Murdoch, chairman of Fox parent News Corp., sitting next to each other at the Super Bowl.

Musk, who purchased Twitter in October, works with Murdoch's son James, who sits on Tesla's board.

Footing on the State Farm Stadium field seems to be an issue. Many players have slipped already.

Several players appear to be going to longer spikes to combat the crucial issue of balance and footing. Some on social media have noted issues with the field.

Another big play overturned. A review of the last play showed the Eagles pass was incomplete, not a fumble. The Chiefs did not score.

YouTube sensation Mr. Beast appeared in a commercial highlighting women in football.

Mr. Beast — whose real name is Jimmy Donaldson — had teased the commercial earlier Sunday, tweeting: "I’m in a Super Bowl commercial today."

Hours later, he tweeted: "I can't believe I missed it," likely referring to his line in the commercial itself.

Many of his fans commented on the ad on social media, expressing their surprise and excitement over the creator in the ad.

The Chief marched right down the field and cut the lead to one score. Big, big drive.

Isiash Pacheco rumbled in from 1 yard out, cutting the Eagles lead to 24-21.

The 10-play, 75-yard drive took 5 1/2 minutes.

After nearly seven years of ANTIcipation, looks like we’ll still have to wait for new music from RiRi.

Her halftime performance featured no new songs, despite fan speculation that she might debut something fresh.

Rihanna joked about having her fans wait for new music at a Super Bowl news conference ahead of Sunday's show. But she acknowledged the next chapter will be different from what she’s done in the past.

“Musically, I’m feeling open,” Rihanna said. “I’m feeling open to exploring, discovering, creating things that are new, things that are different, things that are off, weird. Might not ever make sense to my fans, to the people that know the music I’ve put out. I just want to play. I want to have fun. I want to have fun with music.”

The moving platforms in Rihanna's halftime show set look just like the stages in Super Smash Bros. — without the randomly spawning items.

Rihanna performed the iconic single "Umbrella," which helped launch her pop career. But sadly, "Spider-Man" star Tom Holland was not there to offer a dance cameo as much of Twitter had hoped.

Ye, the rapper known as Kanye West, did not appear as Rihanna performed "All of the Lights."

We figured as much given the controversy surrounding the rapper.

Decked out in all red, Rihanna is giving us a bit of whiplash between her set and her songs.

She's moving through hit after hit as the platforms on her stages keep flying around the field. Her backup dancers are hitting the movements in all white, suspended above her and surrounding her.

Only a few minutes in and this halftime show is already very much working.

Rihanna started off her show with her beloved hit " B---- Better Have My Money," delivering for fans who have been eagerly waiting for her to take the stage.

If Patrick Mahomes can't play, the Kansas City Chiefs will turn to backup QB Chad Henne. Henne was briefly seen taking warmup throws after Mahomes came up limping on a play shortly before halftime.

Who is the journeyman QB? Henne, a 37-year-old University of Michigan grad, joined the Chiefs in 2018 after he started his career with the Miami Dolphins.

Henne later joined the Jacksonville Jaguars as a backup. Though he has played in the NFL for 14 seasons, he has never completed all 16 games of one as a starter.

Brand Twitter is hopping on the M&M's bandwagon after Maya Rudolph debuted as the face of the revamped "Ma&Ya's Candy Coated Clam Bites."

Suggestions include avocado-flavored M&M's and terrifying Minions-stamped candies.

If not for the scoop-and-score by Kansas City's Nick Botlon, this could be a blowout.

Philadelphia leads virtually every major statistical category: first downs (17-6), total yards (270-128) and time of possession (21:54-8:06).

IT'S ALMOST TIME FOR THE RIHANNA CONCERT — I mean, halftime show, starring Rihanna.

There have been four halftime ties in Super Bowl history, and the 52 other intermission leaders are 41-11.

The last Super Bowl team to be up 10 at halftime was also Philadelphia, which was on top of New England, 22-12, at intermission of the 2018 game. The Eagles went on to win, 41-33.

Actor Bradley Cooper and his mother, Gloria Campano, appeared in a T-Mobile commercial together earlier in the night.

Cooper played a T-Mobile retail salesperson, and Campano played a customer.

Campano's first words to her son? "Hey, I don't like the way you look." She also cracked a joke about his lack of Oscars.

It's all in good fun, though. Cooper couldn't hold back hysterical laughter for much of the ad.

The Eagles snuck in one last scoring play just before halftime, adding to their lead.

The Chiefs have been able to answer most of the Eagles' plays, but with Mahomes potentially injured, it'll be a tough second half for Kansas City.

Replay wiped out a huge catch by Smith, two weeks after his controversial fourth-down grab against San Francisco in the NFC title game.

A big catch by the Eagles' DeVonta Smith has been overturned, returning them to third down after a replay showed the receiver didn't maintain control of the ball. Officials initially ruled it a catch, and the play would have set the team up near the end zone right at the end of the half.

The Eagles got a first down on the next play.

In a worrying scene for Chiefs fans, their superstar quarterback, Patrick Mahomes, limped off the field before his team's fourth-down punt toward the end of the second half.

Mahomes previously hurt his ankle in Kansas City's playoff win over Jacksonville, and his health has been a constant source of worry ever since.

Maya Rudolph debuted as M&M's new spokesperson during a Super Bowl ad, which featured one of its former candy mascots holding a "HELP" sign behind her.

The candy has been rebranded as "Ma&Ya's Candy Coated Clam Bites."

The candy mascots that long represented the brand have been embroiled in controversy since last year, when M&M's redesigned the characters to be more "inclusive." The brand announced an "indefinite pause" from its "spokescandies" last month.

The commercials have had one consistent through line: Gen X actors.

Ben Affleck, Alicia Silverstone, Ben Stiller, Will Ferrell and Sean Combs (aka P. Diddy) all appeared in Super Bowl commercials.

As many on Twitter pointed out, the nostalgia is so real. "Gen X are the real winners today," one person tweeted.

Jalen Hurts rushed for his second TD of the game as Eagles took a 21-14 lead.

Katy Perry, whose Super Bowl halftime performance went viral thanks to Left Shark, wished Rihanna "all the love" ahead of tonight's performance.

"you got this," she tweeted.

Left Shark was unavailable for comment.

In the first major turnover the game, the Chiefs' Nick Bolton picked up a Jalen Hurts fumble and rumbled 36 yards for the tying score.

Amid a laundry list of controversies and arrests, actor Ezra Miller appeared in the new trailer for "The Flash."

DC Studios co-head James Gunn recently described the film as "probably one of the greatest superhero movies ever made."

Miller appeared alongside Michael Keaton, who is reprising his role as Batman.

The hype of a Super Bowl can often be hard to live up to, but not for the Chiefs and the Eagles this Sunday night.

Though we might joke about this being a Rihanna concert, both teams have already provided plays worthy of our attention. The pace of this game has been superb, with three scoring plays in less than an hour. Viewers just have to hope they can keep this momentum going.

They want that win, and it's fun to watch.

Jalen Hurts connected with A.J. Brown for a spectacular 45-yard touchdown pass.

The score is tied, and peripheral statistics reflect the scoreboard.

The Eagles are ahead in first downs, 8-5, but the Chiefs have more yards, 112-99.

WNBA star Brittney Griner is at the game and rooting for the Eagles, the NFL tweeted.

Griner was released from Russian custody in December. She had been detained after Russian authorities said they found vape canisters with cannabis oil in her luggage.

Comcast said all services “should now be restored to customers in” the neighborhoods of Kensington and Fishtown of Philadelphia after several thousand customers reported outages.

“We are thankful to our local teams that responded immediately and resolved this issue as quickly as possible," Comcast spokesperson Jen Bilotta said in an email statement. "Anyone still experiencing issues should restart their modem and/or cable box.”

Bilotta said vandalism was to blame. NBC Philadelphia previously reported that a fiber-optic cable had been severed.

Comcast owns NBCUniversal, the parent company of NBC News.

Chiefs PK Harrison Butker hit the goal post from 42 yards out, and Kansas City and Philadelphia remain tied, 7-7.

The Kelce brothers are each having a great game in their own ways.

While Travis scored the equalizing touchdown for the Chiefs, Jason was fueling up with a tasty treat. He'll need that energy, because his brother isn't letting the Chiefs off easy so far.

Alicia Silverstone is hitting some of us straight in the nostalgia by reprising her iconic role as Cher Horowitz from “Clueless” in an ad for Rakuten, a financial tech company that promises cash back on shopping purchases.

She and Elisa Donovan, who played rival teen queen Amber, re-created their famous debate scene to discuss the app — although we didn’t hear many cons on the subject. Silverstone slid right back into her yellow tartan blazer and took us on a shopping montage through Beverly Hills, hitting references to the original ’90s film, such as her white Jeep and bad driving.  It was, like, way existential.

Viewers with keen eyes may have also noticed a familiar face in the classroom, fashion designer and “Project Runway” winner Christian Siriano.

I totally paused!

Retired tennis superstar Serena Williams showed she can do just about anything now, taking on Al Pacino's famed "Any Given Sunday" monologue.

The inspiring speech was surprisingly used not to sell sports gear from brands like Nike, but for alcohol. The ad ended on a shot of Rémy Martin Cognac.

Here's the iconic original:

Patrick Mahomes hooked up with Travis Kelce for an 18-yard scoring strike.

The “Fast X” trailer had a "premiere" event Thursday and dropped online Friday, and it just had its big on-air debut during the Super Bowl.

The latest installment in the long-running franchise stars Vin Diesel, Jason Statham, Tyrese Gibson, Chris “Ludacris” Bridges, John Cena, Jordana Brewster, Brie Larson, Nathalie Emmanuel, Sung Kang, Scott Eastwood, Michael Rooker, Daniela Melchior, Alan Ritchson and Cardi B.

Ben Affleck, perhaps Dunkin's No. 1 fan, is now everyone's favorite honorary Dunkin' employee.

In a commercial for the donut chain, Affleck takes orders — and selfies — with customers. That is, until his wife, Jennifer Lopez, shows up.

"Is this what you do when you say you're going to work all day?" J.Lo asks in the drive-thru.

Eagles fans hope history will be kind to them: The team to score first is 37-19 in Super Bowl history.

The Eagles have scored after falling short on their last play! 6-0 to the Eagles

All-time tennis great Serena Williams just spoke for all the Super Bowl watchers who might not be here for the game.

"The Countdown to Rihanna has begun," she tweeted.

Philadelphia Eagles coach Nick Sirianni was seen having an emotional moment during the Super Bowl broadcast just moments before the coin toss.

Sirianni cried during the roughly 2-minute performance of the national anthem by Chris Stapleton.

Coin flip winners Kansas City hope to buck history, as the last eight pregame toss victors have gone on to defeat.

Assuming a coin flip winner has had a 50% chance of winning, this 1-in-256 occurrence had Arizona State University math professor Eric Kostelich wondering whether it wasn’t a statistical fluke but a fundamental failure in strategy: “I’m no coach, but it could be that whatever choice the team made was not optimal.” 

Each of those eight coin-flip winners elected to play defense first, with coaches chasing a momentum-turning “double dip” to score just before intermission and then again to open the second half, “Football Night in America” analyst Jason Garrett said.

Garrett, a former Dallas Cowboys head coach and Princeton alum, disagrees with the knee-jerk defense-first approach: “If we felt that we had the better offense versus their defense and could move the ball and score, we would take the ball. If our defense had a better chance to have success and stop them, we would defer and go play defense.”

For the first time, the Navy fighter jet crew that performed the flyover for the Super Bowl was an all-female crew. The occasion is meant to commemorate the 50th anniversary of women flying for the Navy.

The majority of the ground crew coordinating the flyover were also women, according to The Aviationist website.

"Tennessee Whiskey" singer Chris Stapleton delivered a blues-infused rendition of the national anthem, accompanied by a sign language interpretation by the deaf Oscar-winning actor Troy Kotsur.

Chris Stapleton belted out "The Star-Spangled Banner" in just a hair more than 2 minutes.

Bookmakers had set the over/under for Stapleton's time at about 2 minutes and 2 seconds.

An unscientific timing of it by NBC News placed the time of his performance right at 2 minutes and 2 seconds.

It wouldn't be a major event if DJ Khaled didn't make an appearance.

The rapper appeared in two intro videos, one for the Chiefs and one for the Eagles.

One economist has written a book on the subject and found the numbers don’t always add up in the venue’s favor.

Victor Matheson, a professor at the College of the Holy Cross, has estimated the games generate as little as $30 million and as much as $130 million for their host cities and regions — a fraction of the $500 million often claimed in economic impact by other sources. “Not nothing, and not what you would sneeze at,” Matheson told the New York Times in 2018, “but somewhere between a quarter and a tenth of what is being claimed.” 

Meanwhile, Glendale’s State Farm Stadium, where Sunday’s game will be played, has incurred $321 million in construction costs, including $179 million still owed by the state’s stadium authority — in other words, taxpayers — despite having been in operation for nearly two decades now, according to NBC affiliate 12 News.

“It’s unclear how much, if any, of the 2023 Super Bowl’s revenue will go toward paying off the remaining construction debt, especially since this is the third Big Game the stadium has hosted since being built,” 12 News’ Hunter Bassler wrote.

The NFL awarded its 2022 Walter Payton "Man of the Year" award to Dallas Cowboys Quarterback Dak Prescott.

The award, named after the legendary Chicago Bears running back, honors the NFL player who best exemplifies the league's values on and off the field. The award was announced Thursday, but Prescott was recognized ahead of the Super Bowl's kickoff. Some boos could be heard as his name was announced — presumably by fans of NFC East rival Philadelphia Eagles.

Oh right, those birds too...

Brands that have commercials lined up during the Super Bowl are already guaranteed to gain mass attention, given that the game is among the most watched televised broadcasts every year.

But in recent years, brands have opted to release their ads days before the actual game. That's because marketers have discovered that releasing the ads early can help generate even more attention and buzz (remember when Planters killed Mr. Peanut during a pre-Super Bowl ad?)

The downside? It may take away some of the excitement for viewers who like to be surprised by the big ads.

"Abbott Elementary" star Sheryl Lee Ralph has absolutely slayed this rendition of "Lift Every Voice and Sing" in a stunning red gown.

Ralph is the first to sing the show as part of a Super Bowl pre-game show, 123 years after the song was first sung publicly. The performance could be described as reverent, with Ralph's powerful voice resonating through the stadium.

Medical staffs of the Buffalo Bills and the Cincinnati Bengals, hospital staffers and first responders were honored before the game for their lightning-fast work that most likely saved the life of Bills safety Damar Hamlin.

The honorees hugged a smiling Hamlin, who greeted them in the end zone.

Jay-Z rolled in to the stadium alongside his 11-year-old daughter, Blue Ivy Carter, which can only prompt one question: Where is the queen, Beyoncé?

Blue Ivy could almost be mistaken for her mother, however, as the preteen appears to be a perfect blend of her parents' genetics.

And this reporter is feeling pretty old after seeing Blue Ivy nearly matching her father's height.

The game hasn't started yet, but the Chiefs have already won an important distinction: most popular team.

Data from YouGov, a British international internet-based market research and data analytics firm, found the Chiefs are the most popular football team among adults.

Just behind the Chiefs are the Notre Dame Fighting Irish, then the Pittsburgh Steelers, according to YouGov.

LeBron James and his wife, Savannah, took their luxury seats at the big game, five days after he broke the NBA's career scoring record.

A sore ankle has kept James on the sidelines in the two games since he climbed to the top of the all-time points list.

If you need a quick cheat sheet of what each team's strengths and weaknesses are, check out this Twitter thread from NBC Sports analyst Chris Simms, a former NFL quarterback.

The WM Phoenix Open isn't stopping just because the Super Bowl is in town. The golf tournament is estimated to draw nearly a million fans to the area, according to local reports, while tens of thousands of fans attend the Super Bowl.

The WM Phoenix Open is happening in Scottsdale, Arizona, while the Super Bowl prepares to kick off in Glendale — roughly 30 minutes apart.

The tournament began early, according to Golf.com, to account for the Super Bowl.

Buffalo Bills safety Damar Hamlin, who collapsed during a game last month, was spotted on the sideline Sunday showing love to an old friend.

The NFL tweeted a video of Hamlin dancing and shaking hands with Eagles running back Miles Sanders. The pair have been friends since childhood, the NFL noted in its caption.

The 51 combined years that quarterbacks Jalen Hurts, 24, and Patrick Mahomes, 27, have spent on this planet make today's the youngest QB matchup in Super Bowl history.

Barely.

Their combined age of 51 years and 337 days edges the Joe Montana-Dan Marino contest on Jan. 20, 1985, when the San Francisco 49ers and the Miami Dolphins QBs were 51 years and 350 days old.

And somewhere out there, 45-year-old Tom Brady is taking a rare Super Bowl Sunday off. He's retired from the sport, for now.

President Joe Biden’s decision to break the recent tradition of sitting for an interview with the network broadcasting the Super Bowl came after a series of discussions between Fox and White House officials.

Fox proposed having one of its news anchors, such as Bret Baier or Shannon Bream, conduct the interview, said a person familiar with the matter, but the president’s team rejected those choices and decided about 72 hours before kickoff that he would do the interview with the network’s little-known streaming channel Fox Soul.

The back and forth spilled into the public view Friday morning, when White House press secretary Karine Jean-Pierre tweeted that Fox Corp. had canceled the Fox Soul interview. Several hours later, Fox Corp. said in a statement that there had been “confusion” with the White House and that the interview with Fox Soul was back on track with actor Vivica A. Fox, the host of Fox Soul’s “Cocktails with Queens” and “Fox Soul’s Screening Room,” as well as Fox Sports sportscaster Mike Hill, a Fox Soul personality and contributor.

“As we said earlier, we had arranged an interview with FOX Sports Host Mike Hill & Vivica A. Fox with the President ahead of the Super Bowl and Fox Corp had the interview cancelled,” a White House official said in a statement later Friday. “FOX has since put out a statement indicating the interview was rescheduled, which is inaccurate.”

To read more, click on the link below.

If one common theme emerged from last year’s crop of Super Bowl ads, it was crypto. This year, that will not be the case.

The Associated Press reported that one year after four cryptocurrency companies lavished money on big-name celebrities like Larry David and Matt Damon for Super Bowl ads, there will be zero such ads this year.

The big reason, the AP said: The Tom Brady-backed FTX crypto exchange collapsed and filed for bankruptcy and its co-founder Sam Bankman-Fried has been charged in a scheme to defraud investors.

Still, we probably haven’t heard the last of these firms: The price of Bitcoin is once again rallying — up about 33% year to date, to nearly $24,000.

Team Fluff has won Puppy Bowl XIX, 87-83, after an intense game that went into overtime after a double touchdown from both teams.

The adorable pups will be put up for adoption after the game in search of their FURever homes!

Ticket prices for this year’s game were slightly below average for Super Bowl games that have been played in the pandemic and post-pandemic era, according to ticket reseller SeatGeek.

Of course, that doesn’t mean they wouldn’t have set you back thousands of dollars.

As of Thursday, SeatGeek said, the cheapest available ticket was $4,238, while the most expensive was $30,469. The average of $6,794 is well below the approximately $9,500 average for much of last month, thanks mostly to more tickets' becoming available.

Kickoff is still more than two hours away, but one victor has already been declared: JuJu Smith-Schuster won the Super Bowl red carpet.

No touchdown grab could possibly capture more attention than his look as Smith, a sixth-year veteran out of the University of Southern California, sashayed into State Farm Stadium.

We love to see icons supporting other icons.

Shakira, who performed at the 2020 halftime show with Jennifer Lopez, sent Rihanna positive vibes Sunday:

Something that lives rent-free in my head is the clip of Tom Holland performing to Rihanna's "Umbrella" on "Lip Sync Battle." Leading up to today, I played it a few times wondering ... what if he made a cameo at the halftime show performance?

Apparently I am not alone. On Twitter, other Holland fans had the same thought.

The Super Bowl might have Rihanna, but Puppy Bowl XIX had the Kitty Halftime Show.

Cat lovers online were pleased.

Bad news, beer lovers.

As the cost of all food has gone up over the past year, odds are the price of your favorite brew has gone up with it.

According to Wells Fargo’s annual Super Bowl food report, which cites federal data, beer prices are up 11% from January 2022 — about in line with the overall increase of 11.8% for prices of food at home and more than the 8.3% increase for food away from home.

Soft drinks have gotten even more expensive — up 25% from a year ago, although at ​​$2.13, a 2-liter bottle is still relatively affordable. If you’re still looking to save, wine and spirits are up a more modest 4% and 2% respectively.

Mecole Hardman's day is off to an exciting start.

The Chiefs wide receiver early Sunday tweeted, "OMG HER WATER BROKE," referring to his girlfriend, Chariah Gordon.

He was placed on injured reserve this month and was not expected to play today.

It isn't the first time a player has welcomed a child on the day of the game. Last year, Los Angeles Rams wide receiver Van Jefferson's wife went into labor during the game against the Cincinnati Bengals. As soon as the game finished with a 23-20 Rams victory, Jefferson headed to the hospital.

Team Fluff and Team Ruff are tackling left and right at the Puppy Bowl.

The reigning champion, Team Fluff, is coming in hot, leading the game so far.

The score is 35-28.

Jalen Hurts of the Philadelphia Eagles and Patrick Mahomes of the Kansas City Chiefs will make history Sunday when two Black quarterbacks will face each other in a Super Bowl for the first time.

Hurts would be the fourth Black quarterback to lead his team to victory, following Washington’s Doug Williams in 1988, Mahomes in 2020 and the Seattle Seahawks’ Russell Wilson in 2013.

Only seven Black quarterbacks have started Super Bowls — racial stigmas against Black quarterbacks dating to the 1950s suggested they lacked the intelligence or the skills to successfully play the position. 

Check out NBC News' timeline of historic Black firsts in the Super Bowl.

Sure, the Super Bowl is technically about football. But it's also very much associated with really good food, from wings to dips to good ol' pizza. Here's a look at what some of NBC News' live blogging team is looking forward to eating today.

• Saba Hamedy: I've never met a dip I didn't like, and Super Bowl Sunday is the day for me to indulge in every dip known to man.
• Jason Abbruzzese: Buffalo chicken dip.
• Rob Wile: A homemade chili recipe I’ve “created” over the years. I haven’t served it in a while, but it’s got everything from roast pork to beets.
• Crystal Minaya: Pretzel crips with red pepper hummus or coconut almonds with dark chocolate.
• Morgan Sung: Jalapeño poppers. I had them for the first time last year, and it changed my life.
• Ryan Beckler: Buffalo wings and Philly soft pretzels.
• Kalhan Rosenblatt: Buffalo wings and soft pretzels.
• Joshua Feldman: Buffalo wings.

A Native American group will rally outside State Farm Stadium at 2 p.m. local time to protest the use of the “Chiefs” name and image by the Kansas City Chiefs.

The group, Arizona to Rally Against Native Mascots (Az Rally), said it is calling “for the immediate retirement of the Kansas City name, logo, and any and all Native American appropriation owned and used by the team.” That includes the team's signature “big drum” and “tomahawk chop” chants, the group said.

“For decades the Kansas City team has been guilty of Native American appropriation,” the group wrote in a news release shared on Facebook ahead of Super Bowl Sunday. “And for decades they’ve been met with adamant and consistent resistance from the Native American community, specifically the Native American community in the Kansas City region. For years these Native communities have protested at home and away games and have put in years of resources and sweat equity to urge the franchise to do away with Native appropriation. Still, the franchise continues to stonewall Native people.”

The Chiefs banned wearing face paint and headdresses in 2020, and they have touted their outreach to native groups, but they have resisted calls for an outright name change.

It isn't the first demonstration against the Chiefs in Arizona. In 2014, activist Amanda Blackhorse (Diné), who leads the Az Rally group, also led a protest during a Cardinals-Chiefs game.

Blackhorse was the lead plaintiff in the lawsuit challenging the use of the Redskins name by the Washington football team. In 2020, the team pledged to drop its name of 87 years, and last year it announced it would become the Commanders.

"Here we go again!" Blackhorse wrote on Instagram about Sunday's rally.

Team Fluff and Team Ruff are about to battle out for the “Lombarky” trophy in Puppy Bowl XIX.

The 19th annual adoption show will include an AWEdorable 122 puppies from 67 shelters and rescues across 34 states (the biggest yet).

It starts now, so turn on Animal Planet, Discovery or TBS.

On Twitter, Rihanna fans already want it to be the Halftime show. By 1:30 p.m. ET, the hashtag #FentyBowl was trending on Twitter.

Actress Kerry Washington got in on the hype as well, sharing an Instagram post of herself wearing a shirt that reads "Rihanna concert interrupted by a football game, weird but whatever."

Let the countdown begin.

The Kelce brothers, Travis on the Chiefs and Jason on the Eagles, are squaring off today. Their mom is splitting the difference.

You bet that the world’s most hardened gamblers will be risking money on some ridiculous — but fun — Super Bowl bets, some of which have nothing to do with football.

One will be how long it takes for eight-time Grammy winner and country star Chris Stapleton to get from “O say can you see” to the final breath of “home of the brave.”

The bet isn’t sanctioned in the U.S., but plenty of offshore and U.K. books are taking anthem action. The line has been set at over or under 2 minutes and 2 seconds.

When the Chiefs and the Eagles get it on this afternoon in Glendale, it’ll mark the fourth time that pro football’s ultimate game has been played in Arizona — with the last two being fierce desert duels.

The New England Patriots held on for a 28-24 win over the Seattle Seahawks on Feb. 1, 2015, thanks to Malcolm Butler’s famed interception in the Glendale end zone of what was known then as the University of Phoenix Stadium.

David Tyree’s famed “Helmet Catch” happened Feb. 3, 2008, in Glendale as the New York Giants beat the Patriots, 17-14, denying New England a perfect season.  

The first Arizona Super Bowl was played at Arizona State University’s Sun Devil Stadium on Jan. 28 1996, as Hall of Fame quarterback Troy Aikman threw for 209 yards, a touchdown and no picks in the Dallas Cowboys’ 27-17 victory over the Pittsburgh Steelers.  

The 1993 Super Bowl was supposed to be in Tempe, but the game was moved to the Rose Bowl in Pasadena, California, in protest of Gov. Evan Mecham’s having canceled Arizona’s state holiday to honor Martin Luther King Jr.

While nine-time Grammy winner Rihanna debuted two songs in last year (both for the film "Black Panther: Wakanda Forever"), she hasn't dropped a new album since "Anti" in 2016. In 2019, she reportedly declined to perform in the halftime show out of solidarity with Colin Kaepernick. The halftime show marks RiRi’s first performance in years, further fueling fan speculation that new music is on the horizon.

So what can we expect from the halftime show? Your guess is as good as ours.

Traditionally, halftime artists bring out guests. That means some of Rihanna's collaborators, like Calvin Harris (who has two extremely popular songs with her, “We Found Love” and “This is What You Came For)" or Jay-Z (who is on arguably Rihanna's biggest early hit, “Umbrella,” as well as “Run This Town") could be on deck ready to perform with her.

Of course, even if she had no guests, Rihanna will shine bright like a diamond. After all, she has not one, not two but a whopping 14 No. 1 songs on the Billboard Hot 100.

At a media preview Thursday, Rihanna said: "The Super Bowl is one of the biggest stages of the world. As scary as that was, because I hadn’t been on stage in seven years, there’s something exhilarating about the challenge of it all.”

Please don’t stop the music, am I right?

Chris Stapleton will sing the national anthem. Oscar winner Troy Kotsur will perform the national anthem in American Sign Language.

Babyface will perform “America the Beautiful." Colin Denny will sign it.

“Abbott Elementary” star Sheryl Lee Ralph will perform “Lift Every Voice and Sing.” Deaf performer Justina Miles will sign “Lift Every Voice and Sing,” as well as give the ASL rendition of Rihanna's halftime show.

It's not too late to cook up some great food for your Super Bowl parties.

We're loving Today.com's extensive go-to recipes for game day snacks, including: buffalo chicken spring rolls and pizza rolls, caramelized onion dip with potato chips, chili cheese tater tot nachos and of course wings (and lots of them!). Today.com also rounded up 37 healthy Super Bowl recipes here.

My mouth is watering.

The 57th Super Bowl (LVII) will air on Fox at 6:30 p.m. ET/3:30 p.m. PT.

If you are a cord-cutter, you can stream it on the Fox Sports app, the Fox Sports website and Fubo.

Don't want to watch but still curious about what's going on? Follow along with NBC News as we live blog updates.