For the first time ever, Amazon is having its second Prime Day-like mega sale in one year: Amazon already hosted Prime Day in July, and the second sale runs through Oct. 12.
SKIP AHEAD July 2022 Prime Day bestsellers
Amazon’s Prime Early Access Sale, exclusive to Prime members, is offering Black Friday-level deals across product categories and brands like Peloton, New Balance, Philips Sonicare and more. Target is currently hosting pre-Black Friday sales too, as is Walmart.
To help you prepare for Prime Day, we talked to experts about what the sale might look like and the types of deals we may see. We’ll continue updating you in the weeks leading up to Amazon’s sale as we learn more.
When is October's 'Amazon Prime Day 2'?
October’s Prime Early Access Sale runs through Oct. 12. The mega-retailer rolled out many early deals as well as exclusive coupons. Amazon also launched a handful of promotions leading up to the Prime Early Access Sale that are still available:
- Prime members who haven't yet tried Amazon Music Unlimited can get four months free (non-Prime members are eligible for three months free). Prime members can also get an Echo Dot (3rd Gen) for 99 cents with a one-month subscription of Amazon Music Unlimited. Both offers are available through Oct. 12.
- Shoppers can get the first four months of an Audible Premium Plus membership for $6 a month. With the trial, Prime members get two free audiobooks and non-Prime members get one free audiobook of their choice. The offer is available through Dec. 31.
- During the Prime Early Access Sale, Prime members can get 20% off (up to $10) on Grubhub orders using the code PRIME20. The deal is available for orders over $15 and can only be used once. Prime members must be signed up for the existing free, one-year Grubhub+ membership trial to gain access the deal.
To make sure you don’t miss out on a deal, set up alerts through Amazon to know when they go live. And if you're wondering what products may be best to purchase during the Prime Early Access Sale — and which to skip — we spoke to shopping experts to get their advice.
What will October’s event look like?
Amazon Prime Day is a multi-day sale hosted by the mega-retailer during which it offers a wide range of deals exclusively to Prime members. Like Prime Day, the Early Access sale will last 48 hours and has discounts on everything from clothing to kitchen appliances.
Since it's only been a few months since July’s Prime Day — the retailer’s most successful one yet — the Prime Early Access Sale is an experiment for Amazon to see how shoppers respond.
Do I need a Prime membership to get October Prime Day discounts?
Yes — Amazon Prime Day is exclusive to Prime members, as are benefits like fast and free shipping options and streaming and entertainment exclusives. But keep in mind that Amazon raised the price of a Prime membership this year for new and existing members to $15 a month (up from $13 a month), or $139 annually (previously $119). The retailer also offers a Prime Student membership for $69 a year, up from $59 a year.
Additionally, Amazon offers a discounted Prime membership that’s about half the price of a standard membership for those who qualify for certain types of government assistance programs, like EBT and Medicaid. The discounted option is $7 a month and you have to verify your qualification every 12 months.
Which other retailers are hosting early Black Friday sales?
Numerous retailers are having early Black Friday sales within the next few weeks, each hoping to lure shoppers in with savings and making it an "arms race" of sorts, as CNBC recently reported. We listed savings events and offerings we know about below and we will continue updating you as we learn more.
- Wayfair 5 Days of Deals is happening through Oct. 11.
- Walmart will be releasing "new rollbacks and more" through Oct. 13.
- Bed Bath & Beyond's Beyond Big Sale is happening Oct. 11-16. Shoppers can get 25% off the total price of their items Oct. 11-12 and 25% off single items Oct. 13-16.
- Groupon Day is happening on Oct. 14.
Will a second Prime Day-like event happen every year?
“This is always the million dollar question,” said Jessica Young, director of research at Digital Commerce 360. Amazon has yet to announce if two Prime Day-like sales will happen annually. But “if it performs like other Prime Day events, it could very well become an annual challenge to Black Friday and Cyber Monday events,” said Vipin Porwal, founder and consumer savings expert at Smarty. He noted that shoppers have already shown interest in taking advantage of early Black Friday deals, so Prime-exclusive early Black Friday deals could become a perk members expect during the holiday shopping season.
July 2022 Prime Day bestsellers
Every year, Amazon announces bestselling Prime Day products worldwide as well as in select countries. Bestselling product categories in the U.S. during the July 2022 event included consumer electronics, household essentials and home products, according to the retailer.
To give you an idea of what types of items are typically popular during Prime Day, we listed products from a few brands Amazon said were among the U.S. bestsellers during July 2022 according to its data. This summer, we also compiled Select reader favorite Prime Day items, as well as staff favorites.
The Apple Watch Series 7 was a popular product among Prime Day shoppers and Select staffers — senior editor Morgan Greenwald and I both took advantage of the sale and purchased one. The watch has a built-in GPS system to track workouts like runs or walks, and the brand says its Always-on Retina display offers almost 20% more screen area compared to the Series 6 watch, which was also on sale during July’s Prime Day. You can measure your heart rate and blood oxygen level with the watch, take an ECG and monitor your sleep cycle. It's IPX6 dust and water-resistant and comes in two sizes: 41mm and 45mm.
Amazon said Crest teeth whitening products were bestsellers during July’s Prime Day, and these teeth whitening strips were popular among Select readers as well. You get 22 sets of strips in a box, and they’re formulated with hydrogen peroxide, an ingredient the American Dental Association says is commonly used in whitening treatments to penetrate tooth enamel and break down discoloration.
Another popular dental products brand on Prime Day was Oral-B, Amazon said, and this kids electric toothbrush was frequently purchased by Select readers. The toothbrush comes with a rechargeable handle, a charger and two brush heads. The brand says it's designed to help kids learn proper brushing technique — the toothbrush is built with a pressure sensor that lights up when kids apply too much pressure and a timer in the handle helps remind kids to brush for two minutes.
July’s Prime Day was around the time some families began shopping for school supplies, including lunch boxes like this one from Bentgo. It’s designed with five compartments to put food and two latches the brand says prevents contents from leaking out. The lunch box is microwave- and dishwasher-safe, according to the brand.
Blink was another popular brand during July’s Prime Day, and its outdoor camera was a Select reader favorite. The brand says the wireless camera has a two-year battery life and allows you to monitor your home during the day or at night with infrared night vision. The camera pairs with the Blink app and is built with two-way audio, so you can see, hear and speak to visitors in real-time. You can also get motion detection alerts to your phone.
This lip mask was one of the beauty products Prime members shopped in July and it also made our list of Select reader favorites. It’s formulated with coconut oil, shea butter and murumuru seed butter to moisturize lips, as well as antioxidants like vitamin C and a berry fruit complex to nourish and condition lips, the brand says. Each container is packaged with a tiny applicator and you can purchase the lip sleeping mask in flavors like berry, gummy bear, vanilla, pumpkin spice and more.
According to Amazon, NuFace beauty products were among the most purchased items on Prime Day. The NuFace Mini Starter Kit includes the brand's battery-operated facial toning device and a gel primer. NuFace says regularly using the device helps contour and tone your face and can improve the appearance of fine lines and wrinkles.
Why is Amazon hosting a second Prime Day-like event?
Below, experts told us more about why Amazon may be motivated to host its second Prime Day-like mega sale in 2022.
- Amazon wants to compete with other retailers hosting early Black Friday sales. Prime Early Access Sale is happening around the same time other retailers like Target are hosting savings events. But Prime Day is exclusive to members, and members may wait in the hope of getting even lower prices than at other retailers and to take advantage of Prime’s free, fast delivery — and, if they have one, to use their Amazon Prime Rewards Visa Signature credit card to earn cash back on purchases.
- October’s Prime Day allows Amazon to capitalize on the gift-giving season. One of the biggest differences between July’s Prime Day and October’s event is consumer mindset. During July’s Prime Day — as well as Labor Day, Memorial Day and similar shopping holidays — people are more likely to buy products for themselves, experts said. But leading up to and during Black Friday, people are more likely to buy gifts for their loved ones. By hosting another Prime Day around the time people start thinking about gift-giving, Amazon is giving Prime members an opportunity to get exclusive deals on gifts that arrive quickly before products start going out of stock later in the holiday season.
- Shoppers are hungry for deals during inflation. “People are looking for deals and savings just about everywhere they can,” Porwal said. Retailers like Amazon are meeting the demand by hosting events that experts said essentially kick off early Black Friday sales and give shoppers the opportunity to start saving on buying gifts now. These circumstances make this year a “great test for a second Prime Day,” according to Porwal.
- Amazon may want to make one final push this year to draw in more Prime members. Young said data Digital Commerce 360 is collecting suggests that Prime memberships are stagnating lately, at least in the U.S. This may be because so many people already have memberships, plus membership fees went up. “Having a second Prime-centric sale as another membership push toward the end of the year might be Amazon’s effort to lift plateauing numbers,” Young said.