Black Friday is just days away, but you don't have to wait to shop: Amazon’s Black Friday Week sale has hundreds of notable deals on tech, beauty, luggage and more, many at their lowest prices ever. Some of these discounts will run through Cyber Monday, but don’t wait too long — many of these items are bestsellers and may sell out before the holiday weekend.
I’ve covered sales and deals as an editor for NBC Select for five years, so I know how to find deals that are actually worth buying. I spent weeks combing through thousands of discounts to find the best early Black Friday deals on Amazon — each one I recommend below is highly rated and at least 20% off. When possible, I ran deals through price trackers to make sure they’re at their lowest price in at least three months or the lowest price ever. I’ll frequently update this list throughout Black Friday.
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Best Amazon Black Friday deals
The Apple AirPods 4, which are currently at their lowest price ever, have active noise cancellation (the version without ANC is also on sale). These don’t have rubber eartips and have a semi-open ear design, so you can hear noises around you more than with traditional earbuds. Like the previous AirPods, you can control audio and calls by pinching the stem of either earbud.
The Oura Ring 4, the latest version of the brand’s smart ring, is currently at its lowest price ever. It tracks multiple health metrics, including heart rate, sleep stages, stress levels, body temperature and blood oxygen. It also automatically detects and logs exercises like walking and running, and you can manually record the start and end of any workout via the Oura app.
Lego plants are my go-to gifts for the holidays because they not only serve as an adorable piece of home decor, but it’s also a great activity for the whole family to do together. This bonsai tree set, which is now at its lowest price ever, comes with over 800 Lego pieces to build the cherry blossoms, roots and leaves.
I’m a big fan of taking Samsonite’s Freeform luggage on longer trips because it’s extremely durable, lightweight and easy to maneuver around the airport. This two-piece hardshell set comes with a carry-on suitcase and large checked luggage. Each suitcase is expandable and has a three-dial combination lock to keep your items secure.
Kids can use this set of 32 magnetic blocks to make 3D and 2D structures. The rainbow-colored blocks come in square and triangular shapes, and all pieces are compatible with other Magna-Tiles sets.
These pads have a two-sided embossed texture: one side is for exfoliation, and the other has a soft texture to soothe and hydrate skin. They have alpha hydroxy acids (AHA) and beta hydroxy acids (BHA) to remove dead skin cells while keeping skin moisturized, according to the brand. “I thought toner wasn’t for me since I have dry, sensitive skin, but now it’s one of my favorite steps in my routine because they feel so soothing on my skin,” says NBC Select editorial project manager Rebecca Rodriguez. Each tub includes 70 pads.
This Playstation 5 is one of our favorite gaming consoles, but it’s also one of the heavier options. This PS5 Slim weighs around 5.7 pounds, making it about 30% smaller in volume and nearly 2 pounds lighter than the original PS5, according to the brand. It also has 1000GB of storage (more than the original’s 825 GB).
Attach your AirTag to your keys, wallet, luggage, pet’s collar and more to find and keep track of them. The Apple FindMy app lets you pinpoint the exact location of your AirTag if it’s within 30 feet, and its chime makes your items even easier to find.
The Bissell Little Green Machine is an expert-recommended carpet cleaner and an NBC Select staff-favorite for removing deep stains. Using a spray and suction mechanism, the machine removes messes from carpets, upholstery, car interiors and more. It also comes with attachments like a stain trapper for pet messes and a self-cleaning hose to rinse it out after each use.
This KitchenAid stand mixer is one of my most prized possessions — it’s an item that’ll last me years and comes in handy for all of my baking needs (while cutting my prep time in half). It has 10 speed settings and comes with multiple attachments, including a paddle, dough hook, wire whisk and a pouring shield to prevent flour from spilling everywhere. The mixer’s top also tilts up, making it easier to add ingredients.
This cordless water flosser has a 7-ounce water reservoir built into the wand, plus three pressure settings and four tip accessories, which you can store in the included travel bag. The charger magnetically attaches to the flosser and charges the device in four hours, according to the brand.
This rechargeable 3D-printing pen comes with plastic filament in three colors so you can bring drawings to life. A small dial on the pen lets you control how much and how quickly the filament dispenses.
This electric toothbrush has three smart cleaning modes, a two-minute timer and a pressure sensor that lets you know when you’re brushing too hard. It also comes with two replacement brush heads and a charging travel case. A charge lasts up to two weeks, according to the brand.
This high-powered blender has 10 adjustable speeds to make your favorite smoothies, purees, soups and more. It also has steel blades that can reach speeds fast enough to heat ingredients to temperature in under six minutes, according to the brand. The blender comes with a 64-ounce container, so it’s great for making large batches.
These masks have hyaluronic acid to hydrate and moisturize your skin. “I love how it goes from opaque to completely translucent overnight,” says Rodriguez. “When I rip it off in the morning, my skin feels rejuvenated and stays feeling hydrated the entire day.”
The Ninja Slushi has a two-part spinning system to create delicious frozen drinks right at home. You can customize your drink using the included temperature and texture controls (it takes anywhere from 15 to 60 minutes to prepare your slushy, depending on the settings). It also has five presets, including spiked slush, frappé and milkshake.
This Bluetooth-enabled smart thermometer lets you monitor the temperature of meat, fish and more via its companion app. It monitors both the internal meat temperature (up to 212 degrees Fahrenheit) and the external temperature (up to 527 degrees Fahrenheit) at the same time while you cook, according to the brand. The app also sends you custom alerts and notifications about temperature and estimated cooking times.
The Garmin Forerunner 165 is one of our favorite fitness trackers for runners and athletes. It has multiple exercise stats, including metrics and charts for things like pace, speed, heart rate, cadence, stride, intensity and more. It also has excellent battery life — NBC Select reporter Harry Rabinowitz averaged about 10 days between charges.
If you’re on the market for a new Bluetooth speaker, this JBL one is currently at its lowest price ever. It has up to 24 hours of playtime on a single charge and is water-resistant, so you can take it with you to the pool or beach. It also has a handle strap to make it easier to carry.
This Conair hair dryer has has three heat settings and two speed settings, plus it comes with a diffuser to create frizz-free curls, according to the brand.
Best Amazon Black Friday sales
Here are the best Amazon Black Friday sales to know about. Keep in mind, not every item from a brand is discounted as described below.
- 22% off Skylight Calendar
- 20% off Apple Watch SE 3
- 35% off Crest 3D Whitestrips Professional Effects
- 25% off Apple 2025 MacBook Air 13-inch Laptop
- 48% off Samsung Galaxy Watch 7
- 44% off SodaStream Terra Sparkling Water Maker Value Bundle
- 42% off Medicube Collagen Jelly Cream
- 27% off Amazon Kindle 16 GB (newest model)
- 45% off Keurig K-Express
- 51% off Beats Studio Pro
- 35% off Moccamaster KBGV Select Coffee Maker
- 27% off PlayStation DualSense Wireless Controller
- Up to 40% off Dyson vacuums, air purifiers, hair tools and more
- Up to 36% off Owala water bottles
- Up to 41% off Lego sets
- Up to 60% off JBL tech
- Up to 44% off Kitsch hair and skin care
Best early Black Friday sales at other retailers
- Walmart: Up to 50% off site- and store-wide, plus get 50% off a Walmart+ membership
- Target: Up to 50% off sitewide through Dec. 24 with new deals dropping every Sunday
- Best Buy: Up to 50% off online and in stores, with new limited-time deals constantly added
- Home Depot: Shop discounts site- and store-wide through Dec. 3
- Lowe’s: Up to 50% off major appliances, plus an additional 25% off when you bundle major appliances
- Nordstrom: Up to 60% off select styles through Nov. 28
- Dermstore: Up to 30% off using code JOY
How I found the best Amazon Black Friday deals
All of my recommendations above are based on NBC Select’s previous coverage and reporting, including products the NBC Select staff tested firsthand. I vetted each deal to make sure it’s 20% off or more and highly rated with at least a 4.0-star average rating from hundreds of reviews. When possible, I ran deals through price trackers like CamelCamelCamel to prioritize highlighting products that are at their lowest price in at least three months or the lowest price ever.
I also wrote about every deal in this article and worked with NBC Select editors to finalize the live list, which I’m frequently updating throughout Black Friday to reflect the most up-to-date prices. For more information on our editorial team and how we choose products, check out this page.
Why trust NBC Select?
I’m an updates editor at NBC Select who has covered deals and sales for five years. I also cover topics like beauty, wellness and pets. To compile this list, I sorted through thousands of Amazon sales to find worthwhile discounts you should know about.
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